Words are a funny thing when you think about it. Language gives meaning to words, which in essence are doodles that have sound and value assigned by social convention. As the contemporary discourse looks to expand our understanding of the world, the limits of our vocabulary become evident.

Adding a 're' before any word appears to be a technique to mine meaning. There is persistence in re-, and perseverance in its narrative.

We do this in architecture, art and design too. Whether we are looking to rebuild, reuse, or refurbish, we are trying to give old forms and spaces a new purpose and meaning. Yet, there is another important 're' we engage in—to revisit, relook, reanalyse and review, which are just as important for an evolved conversation.
So, let's rethink.