Pramiti Madhavji

Pramiti Madhavji

With her involvement of over 30 years in creative and brand advertising, editorial, concepts and ideation, Pramiti is an influencer whose past experience includes launching the Indian edition of ELLE DECOR as Editor-in-Chief, staying at the helm for over 18 years. She has been a founding member of India Design ID, guiding the team with her keen curatorial eye for 6 editions. Pramiti is also founder of Blue Pencil, an independent brand strategy and design consultancy that provides expertise to brands in the home decor space, addressing innovative solutions for product launches, new IPs and strategies for one-of-a-kind events. At STIRWorld.com she is responsible for guiding the team and strategizing curatorial content.

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