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3daysofdesign 2025

KEEP IT REAL — Unveiling 3daysofdesign 2025 Theme

Details

In a world marked by constant flux, the future feels closer than ever - and with it comes an extraordinary opportunity to reshape the way we perceive reality. At the same time, the abundance of choices, viewpoints, and societal expectations can feel overwhelming.

3daysofdesign 2025 responds to this cultural moment with a call to stay grounded. This year’s theme, KEEP IT REAL, champions personal interpretations of authenticity and encourages a deeper alignment with one’s inner compass. It’s about being human, being true - and being original.

KEEP IT REAL challenges conventions and reclaims substance over superficiality. It celebrates those willing to question norms and reimagine what’s possible.

The visual identity for 2025 has been developed by Swedish graphic artist Andreas Samuelsson. His artwork for this year features fluid, organic shapes and bold use of negative space - a visual reflection of the soul’s intangible landscape, open to interpretation and personal resonance.

Returning in 2025, 3daysofdesign once again transforms Copenhagen into an immersive showcase of the global design community. Known for its historic beauty and progressive spirit, the city provides the perfect backdrop for this celebration of creativity, meaning, and innovation - unfolding across eight distinct Design Districts.

Each district reflects a facet of the KEEP IT REAL theme, offering unique perspectives on craftsmanship, community, authenticity, and more.

Dive Into the Districts
District Holmen – Transformations
Once a maritime hub, Holmen has undergone a remarkable transformation into a thriving area for art galleries, showrooms, and creative industries. It symbolizes the evolution of place and practice — bridging the past and future, the experimental and the established.
District Christianshavn – Crafts & Materials
Rooted in its history as a centre for artisan production and trade, Christianshavn highlights craftsmanship and materials. Here, tradition meets innovation as contemporary techniques reimagine age-old processes.
District Amerikakaj – Atmospheres
A beacon for lighting and mood, Amerikakaj is home to numerous design brands exploring how illumination shapes emotion and environment. The district embodies design's power to influence well-being through atmosphere.
District Nordhavn – Communities
Designed as a model for the "five-minute city," Nordhavn emphasizes sustainable urban living. The district focuses on community-building, where design serves human connection, accessibility, and ecological harmony.
District Kultur – Perspectives
As Copenhagen’s cultural core, District Kultur explores the relationship between design, heritage, and identity. It delves into how cultural narratives, symbols, and values shape inclusive and meaningful design.
District Frederiksstaden – Authenticity
This district, known for its Rococo architecture, honors the beauty of timeless design. Frederiksstaden celebrates authenticity — reminding visitors that staying true to one's roots can be a bold and relevant act.
District Rosengård – Insights
Located in the historic heart of Copenhagen, Rosengård invites visitors to shed external expectations and reflect on their own truths. It represents design as introspection — a journey inward, not just outward.
District Kongens Nytorv – Connections
A centuries-old gathering place, Kongens Nytorv highlights the importance of real-world connection. In an increasingly digital age, this district urges people to engage in person — with each other, with surroundings, and with design itself.

3daysofdesign 2025 invites participants to explore the transformative power of design — design that is authentic, original, and deeply human. Through exhibitions, conversations, and experiences spread across Copenhagen’s vibrant districts, the festival is a living reflection of what it means to KEEP IT REAL.

Participants

Davide Groppi, VÆRKTØJ, &Tradition, Meridiani, Brokis and more
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