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New Designers is proud to unveil a special anniversary campaign celebrating four decades of championing emerging creative talent, as it returns to London’s Business Design Centre for the 40th time – from 2 – 5 July (Week 1) and 9 – 12 July (Week 2) 2025.At the heart of this year’s celebrations is a star-studded lineup of alumni, some of the UK’s most exciting names in the creative industries, who began their industry journeys by exhibiting projects at New Designers as part of their university graduating cohort. The alumni gathered together at the Business Design Centre, the show’s home for the past 40 years, to reflect on their design career stories coming full circle. Many of these designers have revisited and participated in the event since originally exhibiting, and some will be returning to this year’s show to take part in a series of talks, podcasts and more.
2025 dates and disciplines
Week 1 (2 – 5 July 2025): Fashion and Costume; Contemporary Design Crafts; Textiles; Ceramics; Glass; Jewellery and Metalwork
Week 2 (9 – 12 July 2025): Furniture; Product Design; Industrial and Spatial Design; Graphic Design; Illustration and Animation; Motion and Digital Arts; Game Design New Designers offers graduates a crucial platform to showcase the fruits of years of hard work and creativity, while giving industry professionals and visitors a glimpse into the future of design.
ND Selects: spotlighting young creative businesses
A show highlight, ND Selects spotlights businesses founded within the last three years. Visitors can discover and purchase unique, one-of-a-kind pieces directly from the makers. Curated by New Designers alumna Louisa Pacifico, alongside a panel of industry experts, ND Selects features 23 designers and makers for 2025.
ND Awards: celebrating rising stars
Each year, the ND Awards recognise outstanding graduate talent, with over 30 awards celebrating creativity, innovation and design excellence across key contemporary themes such as sustainability, wellbeing, personal identity, and diversity and inclusion.
ND Educates: learn from the experts
Another standout feature of New Designers is its extensive programme of talks and workshops, designed to help graduates prepare for future careers. ND Educates will return in 2025, offering graduates and trade visitors the opportunity to hear from leading brands, designers and professional experts as they share insights into emerging trends, discuss key sector themes and offer practical advice on launching a career in design.
Other key features include:
ND Connects – Exclusive portfolio review sessions for the New Designers Class of 2025, where established brands provide graduates with one-to-one feedback for their portfolios, either in person or virtually.
ND Futures – Offering guidance to 15-18-year-olds as part of the show’s Schools Days, this series of talks and workshops, also curated by Hannah Payne, enables design-inspired A-Level, GCSE and BTEC students to seek career and education advice about potential courses to pursue at a degree level.