DetailsThe Milan trade fair, the international point of reference for the furnishing and design sector, has reclaimed its traditional spot in the calendar, boasting a totally new format and multidisciplinary cultural content for Euroluce, and a decision to plan the 2023 edition on one single level at the fairgrounds, thus acting as a shockwave and paving the way for the new design of the trade fair event.
The 61st edition of the Salone del Mobile.Milano is being held at Fiera Milano Rho from April 18-23, 2023, bringing its "good looking" and "well made" products back onto what is an internationally important stage. Its return is, in itself, somewhat exceptional, not just in terms of the quality of the proposals and the companies taking part, but also because of the acceleration of the process of transformation and evolution of the trade fair that the event will be seen to have made. The Salone has always been testament to an extraordinary curiosity, willingness and openness to comparison and a huge desire and ability to improve, innovating consolidated formulas. Over the last few difficult years, there has been much reflection, research and questioning around the future of trade fairs, leading to a concrete revision of the exhibition format in a bid to be able to continue to generate value for the entire design community.
This positive and constructive energy has fuelled three major new departures at this edition: the single exhibition level, with the exhibitors from the upper pavilions (8-12, 16-20) moving into the lower ones, thus simplifying, improving and enhancing accessibility and the visitor experience; the new Euroluce layout, which rather than being stand-centric is now focused on people and their fruition of the event, with a smart, hyper-accessible and better connected loop-shaped path; and the cultural component will be integrated into the spaces of the lighting biennial, with interdisciplinary and experiential content ranging from architecture to art, with exhibitions, talks, workshops and site-specific installations.