Foster + Partners employs robotic dog to monitor progress on its London site
by Anmol AhujaNov 23, 2020
by Jincy Iype Published on : Oct 02, 2019
Hailed for her carbon neutral runway designs and using subtle colour palettes, designer Gabriela Hearst approaches sustainability with blazing earnest. The eponymous global fashion brand displays unwavering loyalty towards the environment, in its methods and materiality. Her commitment to environment-friendly products is apparent in her incorporation of using bio-based alternatives in her designs, utilising leftover materials, producing carbon neutral shows, and so on.
Reputed as an ecological fashion maven, Hearst is known for practising green design and fusing luxury with it, in her clothing and accessory range. The New York-based fashion label’s first London store, in Mayfair neighbourhood, has been designed by architectural titan Foster + Partners, and repeats this ethos credibly in its operation and aesthetics.
The two-storey store (approximate 2000 sqm) occupies an eminent site in the heart of London’s West End at 59 Brook Street. The store contains women’s and men’s accessories, as well as jewellery collections. The lower level of the store also has a seating area to host private clients.
With clothing and accessories as principal protagonists, the store’s interior spaces are designed to flow effortlessly, creating a relaxed setting. Hearst collaborated with Foster + Partners for the interior of the London store, with its design resembling their first outlet in New York. For new outlet, the fixtures are done in similar blond wood, marble, ivory leather and cashmere wool. Hearst deems that in nature there are no rectangular, sharp edges and therefore, the rectangular table corners, the hanging units and even the ceiling mouldings in the store have been rounded.
The store’s windows do not display mannequins or products, to preserve the transparency and clarity of the interiors. Inside the store, the spaces are streamlined into two distinct settings – a section for clothing, which contains bespoke racks and a cosy lounge seating, and the other features knitwear and accessories.
The store’s basement holds a more intimate lounge area, complete with changing rooms and supplementary display spaces, covered in London Plane timber panelling. The aesthetic can be defined as neutral but not bland, with its usage of subdued whites and shades of coffee brown.
The materials palette in the store’s design incorporates sustainably sourced or recycled elements and avoids the use of harmful chemicals in their production throughout.
The herringbone oak parquet flooring is reclaimed from a former officer’s mess hall, in the military barracks in Shropshire, which was demolished earlier. Each piece was salvaged, cleaned, painted and placed manually. Most of the custom wooden furniture is fashioned from London Plane (a type of tree) timber sourced from a tree that fell during a recent storm in Lincoln. Automatic dimmers are also installed in the shop, which consume less energy. The leather employed has been tanned with non-toxic vegetable dyes, while linen, which has low embodied energy, has been used in the fabric wall panelling of the store.
Foster + Partners have also designed the coffee table, clothes rails, knitwear cabinet and shelving units, which are manufactured by Benchmark. These feature integrated LED lighting and are highlighted with rose gold edging, a signature colour of Hearst. The soft curves and rounded edges of the store’s furniture offer warmth to the place, imbibing the comfort and relaxed aesthetic of the rest of the store.
I was inspired by Gabriela’s tireless commitment to sustainability, which fits perfectly with our own enthusiasm for design that demonstrates concern for the environment. The store echoes this approach by using local and recycled materials, to create an inviting experience for customers. – Norman Foster, Founder and Executive Chairman, Foster + Partners
Hearst’s first international flagship and second retail store by the British architectural and design firm has been built without using any new materials. Dictated by sustainability, the boutique’s design and Hearst’s collection values uncompromising care for the environment, along with championing subtlety coupled with luxury design.
by Devanshi Shah Mar 06, 2021
Land Art Generator Initiative and Burning Man Project are ready to start creating their sustainable prototypes for a year-round incubator to host residencies and projects.
by Jincy Iype Mar 04, 2021
STIR chats with Kerwin about his ongoing photography series Uninhabited, which highlights the intrigue, beauty and solitude that reside within abandoned structures of the world.
by Jincy Iype Mar 02, 2021
Celebrating a union of the man-made and natural, The Lap Pool House is a handsome Greek home realised across three volumes that extend into and from the dry island they inhabit.
by Anmol Ahuja Mar 01, 2021
Designed by German product designer Emilie Burfeind, Sneature is a waste-generated sneaker that looks at innovatively upcycling protein based waste material.
get regular updates SIGN UP
Don't have an account?
Sign UpOr you can join with
Already signed up?
LoginOr you can join with
Please select your profession for an enhanced experience.
Tap on things that interests you.
Select the Conversation Category you would like to watch
Please enter your details and click submit.
Comments