by Pallavi MehraOct 27, 2020
Bringing practical innovation to indoor and outdoor home gardening, the new Terra collection is a nine-piece plant accessory series designed by Norwegian design powerhouse Snøhetta, commissioned by world-renowned Danish design brand Georg Jensen, known for their silverware jewelry and homeware product design range. The collection is crafted in terracotta and stainless steel, and sports sleek, sculptural forms that are inspired by “undulating waves”, “reflective flow of water” and the “contemplative, organic forms found in nature”. This also marks Georg Jensen’s first foray into the world of home gardening.
With the Terra collection, Snøhetta employs the organic feel and earthiness of terracotta and contrasts it with the industrial coolness of stainless steel, resulting in dynamic products for the urban home gardener, freshening and elevating home gardens. Snøhetta was excited to merge its experimental, larger-than-life design approach with Georg Jensen’s enduring legacy for impeccable quality craft with this collaboration. “Though Georg Jensen has long been known for its vases and many of other types of vessels, this marks the brand’s first foray into interior planting and also its first time working with terracotta, creating a new chapter of materiality as it continues a long-standing tradition of defining and evolving the Scandinavian aesthetic,” revealed the official statement.
The ergonomic, contemporary and sophisticated Terra series comprises seemingly edgeless vessels - three sizes of plant pots, (two large ones made of terracotta and a smaller, stainless steel one), three sizes of uniquely reversible plant pots in stainless steel, a tray with a set of three small planters ideal for herbs, a watering can and a small watering globe, both made of stainless steel.
“In true Scandinavian fashion, the collection represents a strikingly contemporary and urban interpretation of potted plants ideal for the modern home gardener. The pieces hold their own individually, as a sculptural standalone on a bare window sill, but also make a statement when gathered as a group to form, for example, an impressive, verdant centerpiece,” the design team remarked.
The plant pots taper wider at their base, centered on the idea of inverting the shape of a traditional plant pot, resulting in a more functional design choice that gives added stability and room for roots to grow. Moreover, three of the stainless steel planters are designed to be reversible, their subtly tapered silhouette reflecting the green leaves they host.
“The idea behind the collection was to create a world of plants, derived from the logic of nature. The planters are deliberately reflected upside-down, giving the plant the opportunity to take root the same way that it does in nature. Moreover, several of the pots are made from Terracotta – a type of soil,” says Marius Myking, Director of Product Design, Snøhetta.
“Terra continues a tradition of challenging ourselves with the combination of metals and other materials,” shares Nicholas Manville, Chief Creative Officer at Georg Jensen. “Georg Jensen himself was a ceramicist before he founded the company. In a way, sculpting bold, metal pieces with a ceramicist’s eye has been at the core of our design approach for over a century. It is exceptional to see the materials living together in one collection.”