Rug ’N Roll explores the usage of an industrial concrete composite for the creation of furniture. In its initial state, the grey, rug-like material can be shaped as desired – from highly static to dynamic forms. Once it is watered, the shape stiffens within 24 hours. Essentially, it is ‘concrete on a roll’ which allows for unlimited creativity in its application. The natural creases and waves evoke immediate associations with a flexible rug. When touching the dried shape, it surprises with its durability and stability. The production of the stools is characterised by a zero-waste approach. Thanks to Rug ’N Roll, an industrial material finds access to interior design and has high potential to establish itself in the market due to its versatility and longevity.