A name in every neighbourhood
Serena Confalonieri is the signature behind the mural that redesigns the face of "Città Studi" for the Milanese project "A name in every neighbourhood"
Serena Confalonieri designs the mural 'Città Studi' for the initiative "A name in every neighbourhood", conceived and promoted by YesMilano and the Municipality of Milan - Office for Art in Public Spaces and supported by Fondazione di Comunità Milano (Community Foundation of Milan). In several Milanese neighbourhoods, different artists will create urban artworks which will represent each district, by displaying their names, to represent their own identities and sense of community. This project is part of a wider one: the Neighborhood by neighbourhood campaign, conceived by Milano & partners for the rediscovery and enhancement of the different neighbourhoods of Milan.
The graphic design by Serena Confalonieri was painted during the week of 12th of July 2021 by Orticanoodles, a Milanese collective of muralists that also curated the project. The mural is located in via Bassini 26, in the northeastern area of the city, and it occupies the eastern façade of AVIS headquarters (the Italian Association of blood donors) and its enclosure walls. Part of the artwork is dedicated to this association, with the goal of raising awareness among the population on the issue of blood donation.
"The project’s concept is to represent some of the characteristics and symbols of this neighbourhood in the letters of 'Città Studi' words. This way, the mural acquires two different levels of interpretation: at first, the aesthetic impact will prevail, forms and elements will be perceived as the graphic representation of institutions, architecture and main features of this area. At a second glance, it will be clear that each of these elements constitutes a letter of the name 'Città Studi'. "
The letters designed by Serena Confalonieri, therefore, represent a tribute to different characteristic elements of the neighbourhood: from the architectures - two "T"s are inspired by the mosaics of the buildings from the 1960s and by the ornaments of the 1920s villas, the "A" resembles the Faculty of Architecture iconic entrance, while the first "I" is a tribute to Giò Ponti-, to the many university faculties that have their headquarters in Città Studi - the "C" recalls an open book seen from above and the "S " the Asclepius' stick, the symbol of Medicine, the " I "Astrophysics and" U "the Faculty of Engineering, while the remaining" T "a chemical molecule -. Also, the flower-shaped "D" symbolizes the Botanical Garden in via Golgi, while the accent recalls a drop of blood for AVIS.
The graphic design also extends to the enclosure wall: in each metope, we find a letter of the acronym AVIS, depicted with shapes and colours related to the donation of blood.
A mix of colours and suggestions that want to show off the youthful and colourful atmosphere that reigns in the streets of this area.
After the tactic urbanism project Quadra - developed together with the Municipality of Milan for Piazze Aperte in Quarto Oggiaro district – once again Serena Confalonieri gives her contribution to a new collective use of public spaces, with an initiative of graphic art that aims to enhance not only the neighbourhood but the whole city of Milan.
Serena Confalonieri is the signature behind the mural that redesigns the face of "Città Studi" for the Milanese project "A name in every neighbourhood"
Serena Confalonieri designs the mural 'Città Studi' for the initiative "A name in every neighbourhood", conceived and promoted by YesMilano and the Municipality of Milan - Office for Art in Public Spaces and supported by Fondazione di Comunità Milano (Community Foundation of Milan). In several Milanese neighbourhoods, different artists will create urban artworks which will represent each district, by displaying their names, to represent their own identities and sense of community. This project is part of a wider one: the Neighborhood by neighbourhood campaign, conceived by Milano & partners for the rediscovery and enhancement of the different neighbourhoods of Milan.
The graphic design by Serena Confalonieri was painted during the week of 12th of July 2021 by Orticanoodles, a Milanese collective of muralists that also curated the project. The mural is located in via Bassini 26, in the northeastern area of the city, and it occupies the eastern façade of AVIS headquarters (the Italian Association of blood donors) and its enclosure walls. Part of the artwork is dedicated to this association, with the goal of raising awareness among the population on the issue of blood donation.
"The project’s concept is to represent some of the characteristics and symbols of this neighbourhood in the letters of 'Città Studi' words. This way, the mural acquires two different levels of interpretation: at first, the aesthetic impact will prevail, forms and elements will be perceived as the graphic representation of institutions, architecture and main features of this area. At a second glance, it will be clear that each of these elements constitutes a letter of the name 'Città Studi'. "
The letters designed by Serena Confalonieri, therefore, represent a tribute to different characteristic elements of the neighbourhood: from the architectures - two "T"s are inspired by the mosaics of the buildings from the 1960s and by the ornaments of the 1920s villas, the "A" resembles the Faculty of Architecture iconic entrance, while the first "I" is a tribute to Giò Ponti-, to the many university faculties that have their headquarters in Città Studi - the "C" recalls an open book seen from above and the "S " the Asclepius' stick, the symbol of Medicine, the " I "Astrophysics and" U "the Faculty of Engineering, while the remaining" T "a chemical molecule -. Also, the flower-shaped "D" symbolizes the Botanical Garden in via Golgi, while the accent recalls a drop of blood for AVIS.
The graphic design also extends to the enclosure wall: in each metope, we find a letter of the acronym AVIS, depicted with shapes and colours related to the donation of blood.
A mix of colours and suggestions that want to show off the youthful and colourful atmosphere that reigns in the streets of this area.
After the tactic urbanism project Quadra - developed together with the Municipality of Milan for Piazze Aperte in Quarto Oggiaro district – once again Serena Confalonieri gives her contribution to a new collective use of public spaces, with an initiative of graphic art that aims to enhance not only the neighbourhood but the whole city of Milan.
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