Sergio Rossi, between timeless and groundbreaking

We were asked to design the new Sergio Rossi Stores Concept and Flagship Store in Via Spiga in Milano, a project where architecture and art meet fashion, able to offer a new shopping experience that blends perfectly with the Brand’s sensual and innovative identity. An experiential boutique, a space where the fluidity of use prevails and where the product can manifest itself in its purest identity expressing the maximum creativity and quality. The shoes are narrated through glass and mirror exhibition structures with black metal profiles, like jewels of inestimable value. The bold-design corner display case frames the stairs leading to the lower floor. A single-tone material box where the display furniture and seats interact with the elegant carpet and glazed ceramic tile. Black is back.