Conserve

Conceived as an exploratory, monastic pavilion, where one settles into a serene ambience crafted from reimagined waste, Conserve marks the culmination of the creative collaboration between Caur, LOCO Design’s yet-to-be-launched sustainable brand, and the skilled workers at LOCO’s factories. Here, Caur’s debut jewellery collection is seamlessly integrated into the pavilion. Here, ‘waste is made beautiful’.

The pavilion, built from waste materials destined for landfill, houses a video filmed in Ladakh featuring tribal communities and directed by Sukhman Dhillion and Ajay Padda. The design process unfolded organically, with real-time evolution in design, editing and fabrication, all guided by Caur’s co-founder Parminder Pal Singh. The film, also titled Conserve, follows Dhillion and Padda through Ladakh’s stunning landscapes, showcasing Caur’s first jewellery collection inspired by the region, designed by co-founder Harpreet Padam.

Parminder Pal Singh

A graduate of Accessory Design from NIFT Delhi, Singh has 25+ years in the luxury lifestyle industry. He co-founded Loco Design, an interdisciplinary company blending traditional craftsmanship with cutting-edge technology to embody innovation.