Avik invested 22 years in the automotive and oil & gas industries – Maruti Suzuki, Caltex, ExxonMobil, Apollo Tyres, PSA Peugeot Citroen and Volkswagen and headed a global brand consulting firm called Saffron Brand Consultants in India & South Asia for a year. In 2014, he co-founded a brand strategy consultancy, "Expereal”. He transforms brands to transform businesses, and likes to sketch, follow trivia, listen music, and write on subjects from automotive to brand strategy to socio-economic issues.
by Gautam Sen, Avik Chattopadhyay Jan 13, 2021
Gautam Sen and Avik Chattopadhyay continue their journey with the coachbuilders into a fresh new year and move into the age that witnessed the “art” of coachbuilders.
by Gautam Sen, Avik Chattopadhyay Dec 14, 2020
Exploring automotive design in this STIR column, Gautam Sen and Avik Chattopadhyay cover the era of the creation of the modern motorcar, and the introduction of the ‘Coachbuilder’.
by Gautam Sen, Avik Chattopadhyay Oct 15, 2020
In the first of a monthly column on automotive design, Gautam Sen and Avik Chattopadhyay trace the earliest inventions, from da Vinci’s designs in 1478 to the Benz Patent-Motorwagen.
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