Chattopadhyay invested 22 years in the automotive and oil & gas industries – Maruti Suzuki, Caltex, ExxonMobil, Apollo Tyres, PSA Peugeot Citroen and Volkswagen and headed a global brand consulting firm called Saffron Brand Consultants in India & South Asia for a year. In 2014, he co-founded a brand strategy consultancy, "Expereal”. He transforms brands to transform businesses, and likes to sketch, follow trivia, listen music, and write on subjects from automotive to brand strategy to socio-economic issues.
by Gautam Sen , Avik Chattopadhyay Oct 15, 2020
In the first of a monthly column on automotive design, Gautam Sen and Avik Chattopadhyay trace the earliest inventions, from da Vinci’s designs in 1478 to the Benz Patent-Motorwagen.
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