Freewheeling: The advent of ‘coachbuilding’
by Gautam Sen, Avik ChattopadhyayDec 14, 2020
•make your fridays matter with a well-read weekend
by Gautam Sen, Avik ChattopadhyayPublished on : Aug 27, 2021
It all started with his disappointment with the Ferrari 250 GT he bought in 1958. He found the interiors basic, clutch unrefined and after sales service substandard. A letter to Enzo Ferrari did not get the desired response. He modified one of his 250 GTs to outperform the factory-built ones and voila, he had found his calling. He would build a grand tourer that would move lightning fast, stick to the road and, be plush inside.
With the money he made from selling tractors, he founded the eponymous motoring badge in 1963. On his visit to the ranch of Don Eduardo Miura, a renowned breeder of Spanish fighting bulls a year back, he had decided that the image of a raging bull would sit on the nose of the grand tourer he would make!
Since putting together the 350GTV in four months just in time for the Turin Motor Show in October 1963, Automobili Lamborghini has been one bull run all the way till now, with the usual ups and downs of a hectic fight in the arena.
On August 14, 2021, the marque announced the relaunch of the iconic Countach as a hybrid-electric to commemorate its 50 years, limited to only 112 units as a tribute to its first model code of LP 112.
Freewheeling could not think of a better way to pay its tribute to this automotive marvel than have a chat with Mitja Borkert, the chief of design at Lamborghini and the man who designed the Countach LPI 800-4!
Read all the other articles in the Freewheeling series here.
by STIRworld Apr 22, 2026
The globally renowned furniture brand sets up its Milan showroom to stir conversations around manufacturing a better world through sustainable design and material innovation.
by STIRworld Apr 21, 2026
Presenting a video art installation for Milan Design Week 2026, the wellness brand is set to donate 40 units of the 1986-designed UNICA to schools and charities to mark the occasion.
by Chahna Tank Apr 21, 2026
The group exhibition at the New York gallery explores the idea of labour and adornment as central to craft, reframing making as a ‘contemporary form of thought’.
by Almas Sadique Apr 18, 2026
With the theme, TEN: The Evolving Now, Isola Design Festival returns to Milan with retrospective exhibition designs and novel, experimental design outputs.
surprise me!
make your fridays matter
SUBSCRIBEEnter your details to sign in
Don’t have an account?
Sign upOr you can sign in with
a single account for all
STIR platforms
All your bookmarks will be available across all your devices.
Stay STIRred
Already have an account?
Sign inOr you can sign up with
Tap on things that interests you.
Select the Conversation Category you would like to watch
Please enter your details and click submit.
Enter the 6-digit code sent at
Verification link sent to check your inbox or spam folder to complete sign up process
Freewheeling with Mitja Borkert: Into the house of the raging bull, Lamborghini
by Gautam Sen, Avik Chattopadhyay | Published on : Aug 27, 2021
What do you think?