Cristina Mateo

Cristina Mateo is the Associate Dean of the IE School of Architecture and Design, where she leads strategic initiatives, business development, and stakeholder engagement across the school's programs. With a PhD in Sociology from Goldsmiths, University of London, and an Executive MBA from IE Business School, she specialises in urban ethnography, branding, communication, and digital transformation. Her professional background includes roles at Madrid City Council and VisitBritain, focusing on city branding and e-commerce strategies, and Razorfish, Marchfirst and AtKearney, where she led pioneering projects in Human-Computer Interaction (HCI) and User Experience Design (UXD). At IE University, she teaches courses on "Sociology and Culture" and "Digital Transformation," and contributes to research on the intersection of technology and urban life.