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A cabinet of curiosities, laid bare: V&A East Storehouse rethinks the museum archetype

STIR speaks to Elizabeth Diller and David Allin of DS+R, and Tim Reeve of V&A, on the accessible, custodial and generous nature of the new V&A Storehouse in London.

by Jincy IypePublished on : Jun 13, 2025

Last month, a new kind of museum storehouse opened doors within the East Bank cultural quarter in London, UK: the V&A East Storehouse. Tucked inside the cavernous Here East site—once a media centre of the London 2012 Olympics—this vast 16,000-square-metre space, spanning four levels, challenges the notion of how art and artefacts are shown, seen and stored within a museum space. It’s a warehouse, a backstage pass, a living workshop and a ‘radical’ experiment in democratising access to the national collections on display, open for witnessing, interpretation and scrutiny. The storehouse, with its sentient, industrial aesthetic, is a ‘new purpose-built home’ for over 250,000 objects, 350,000 books and 1,000 archives, which forgo the typical glass casings and dark crevices for the company of crates, ladders, shelving and working forklifts.

In conversation with STIR, (L-R) Elizabeth Diller (Founding Partner, DS+R), David Allin (Principal, DS+R), Tim Reeve (Deputy Director and COO, V&A)  | V&A East Storehouse | STIRworld
In conversation with STIR, (L-R) Elizabeth Diller (Founding Partner, DS+R), David Allin (Principal, DS+R), Tim Reeve (Deputy Director and COO, V&A) Image: Courtesy of STIR

“A world-first in size, scale and ambition and [a] new source of inspiration for all, V&A East Storehouse immerses visitors in over half a million works spanning every creative discipline from fashion to theatre, streetwear to sculpture, design icons to pop pioneers. A busy and dynamic working museum store with an extensive self-guided experience, visitors can now get up close to their national collections on a scale and in ways not possible before,” mentions V&A in an official statement.

 The V&A Storehouse’s Weston Collections Hall features a cross-section of the museum’s collections of over 100 curated ‘mini displays’ | V&A East Storehouse | STIRworld
The V&A Storehouse’s Weston Collections Hall features a cross-section of the museum’s collections of over 100 curated ‘mini displays’ Image: ©Hufton+Crow

At the heart of this venture lies a principle both simple and profound: to lay bare the heterogeneity of the V&A’s collections. Elizabeth Diller, founding partner of New York-based design studio Diller Scofidio + Renfro (DS+R), which designed the project, recalls in conversation with STIR, “We were given Here East as the starting point and the collection that was moving from Blythe House. The ground zero idea was the heterogeneity of this vast and eclectic collection, with varying artefacts, media, scales and materials from different eras and points of the world.” There was no attempt to polish or distil this diversity into a singular narrative. Instead, Diller says, “We imagined filling the space with artefacts—wall to wall, floor to ceiling—then coring out the middle like a geological core, creating an immersive cabinet of curiosities that invites people to wander and wonder.”

The central Weston Collections Hall is spread across three levels and features ancient Buddhist sculptures, PJ Harvey’s guitar, paintings by Angelica Kauffman’s circle and more | V&A East Storehouse | STIRworld
The central Weston Collections Hall is spread across three levels and features ancient Buddhist sculptures, PJ Harvey’s guitar, paintings by Angelica Kauffman’s circle and more Image: ©Hufton+Crow
Here, the aesthetics, ethos and programme is all one thing—no distinction. – Elizabeth Diller, founding partner, Diller Scofidio + Renfro

In the Weston Collections Hall, the result is brave, a three-dimensional puzzle that evokes both order and surprise. What anchors this hall are architectural remnants themselves which include an exquisite 15th century carved and gilded wooden ceiling from the now lost Torrijos Palace near Toledo in Spain, a full-scale Frankfurt Kitchen designed by Margarete Schütte-Lihotzky, and the 17th century Agra Colonnade from the bathhouse at the fort of Agra in India. Interestingly, the largest Picasso work in the world – the rarely displayed stage cloth from the Ballets Russes' Le Train Bleu also takes its own spotlight, standing over 10 metres high and 11 metres wide.

The Agra Colonnade, an example of 17th-century Mughal architecture from the bathhouse at the fort of Agra, is the heaviest of all objects in the collection, weighing in at 18 tonnes | V&A East Storehouse | STIRworld
The Agra Colonnade, an example of 17th-century Mughal architecture from the bathhouse at the fort of Agra, is the heaviest of all objects in the collection, weighing in at 18 tonnes Image: ©Hufton+Crow

The Hall hums with the echo of centuries and the immediacy of discovery, as these objects are brought together with a series of co-production projects in collaboration with young East Londoners, communities and creatives. It also includes ancient Buddhist sculptures, PJ Harvey’s guitar, costumes worn by Vivien Leigh, items from the Glastonbury Music Festival, Suffragette scarves, Thomas Heatherwick’s model for the London 2012 Olympic Cauldron and more, where visitors lead their own path through the 100+, frequently changing mini curated displays, which as per the museum, have been ‘hacked into the ends and sides of the storage racking’.

Tim Reeve, deputy director and COO of the V&A, who developed the V&A East Storehouse concept, sees this as a departure from the traditional museum’s polished formality. “This is a working building and a public experience,” he says. “We wanted to create a genuine public building, where visitors feel welcome, where they can sense that this place was made for them, not to be revered from a distance.” It’s a museum design that doesn’t seem to stand on ceremony—its steel frame warehouse shell speaks to those who might feel odd among marble columns and mosaic floors. Here, according to Diller, the aesthetics, ethos and programme are all one thing—no distinction.

The largest Picasso work in the world – the rarely displayed stage cloth from the Ballets Russes Le Train Bleu – is now on display for the first time in over a decade in the David and Molly Lowell Borthwick Gallery | V&A East Storehouse | STIRworld
The largest Picasso work in the world – the rarely displayed stage cloth from the Ballets Russes Le Train Bleu – is now on display for the first time in over a decade in the David and Molly Lowell Borthwick Gallery Image: ©Hufton+Crow

This sense of immersion and informality is no accident, as Diller shares in the interview. “It’s a functioning storage facility. The artefacts are on pallets, moved around by forklifts, displayed in this indigenous home that’s raw and unvarnished. There’s a sense of illicitness, of going behind the scenes to places you’re not normally invited,” she notes.

David Allin, principal at DS+R and the project’s architect for the last seven years, reflects on this paradox of openness and privacy. “The magic of Blythe House was seeing objects stored for the logic of the collection, not curated for the public. We wanted to hold onto that authenticity while making it accessible.”

“Conceptually,” he adds, “the smallest piece of jewellery and these monumental architectural remnants are all objects, all worthy of the same scrutiny.” Each artefact, in the way it is organised and presented, is both autonomous and part of a larger whole, like the Storehouse itself.

Entrance and signage within the larger frontage of the Here East building in London’s Queen Elizabeth Olympic Park | V&A East Storehouse | STIRworld
Entrance and signage within the larger frontage of the Here East building in London’s Queen Elizabeth Olympic Park Image: ©Hufton+Crow

The project gives the public access to the new V&A’s working storage facility. From the unassuming entrance to the modest entrance lobby at the street level, visitors access the walkway which traverses through racks of storage before entering the dramatic clearing in the centre of the dense warehouse, the 20-m high Weston Collections Hall. The hall here seems to stretch indefinitely in multiple directions, even below, through a section of glass floor. “The objective was to create a sublime feeling of the vastness of the collection and, at the same time, a sense of illicit trespass into a space normally unavailable to public view,” notes the press statement.

The Collections Hall is bounded by concentric layers of accessibility | V&A East Storehouse | STIRworld
The Collections Hall is bounded by concentric layers of accessibility Image: ©Hufton+Crow

This Hall remains bounded by ‘concentric layers of accessibility’ where the innermost layer reveals open crates to the public; the middle is a semi-public archive; and the outermost one houses private spaces for museum staff, conservation work research and deep storage, where objects remain protected from excessive light, dust or human contact. “Effectively, the typical institutional building is turned inside-out, with the most public space located farthest from the front door and the most private on the outer edge. Small pockets of space are reserved for back-of-house uses and public functions," explains the release.

We want to show the full working of the V&A, everything that goes on behind the scenes. In that sense, it is both a working building and a public experience. – Tim Reeve, deputy director and COO, V&A
The curated mini displays in the hall are literally ‘hacked’ into the ends and sides of storage racking—a strategy conceived by Diller Scofidio + Renfro to transform containers to display devices | V&A East Storehouse | STIRworld
The curated mini displays in the hall are literally ‘hacked’ into the ends and sides of storage racking—a strategy conceived by Diller Scofidio + Renfro to transform containers to display devices Image: ©Hufton+Crow

According to the architects, this is adaptive reuse at its most radical sense, or at least, was approached as such. The Storehouse doesn’t shy away from its industrial roots, as it celebrates them and puts them front and centre. As Allin shares with STIR, “There’s a kind of funny irony in the fact that the most visible part of the whole V&A space is the mechanical equipment, the life support system that makes the climate work.” The building’s voice is confident. Its refusal to compete with the grandeur of a typical museum’s intimidating façade and conventional megalomania lets the objects on display themselves speak, directly, to the public. A fresh take on museum storage.

The V&A East Storehouse gives the public access to the V&A’s working storage facility, creating a completely new cultural experience | V&A East Storehouse | STIRworld
The V&A East Storehouse gives the public access to the V&A’s working storage facility, creating a completely new cultural experience Image: ©Hufton+Crow

Crucially, the V&A Storehouse embraces co-production and transparency, acknowledging that every object carries layered, sometimes disputed histories (read: the colonial nature of the objects on display). “We’re laying everything bare,” Reeve asserts. “Nothing is hidden. It’s not about the V&A’s curated narrative—it’s about what these objects mean to others, to their communities.” From the unique ‘Order an Object’ service, where visitors can select objects for intimate viewing, to the co-produced displays, the Storehouse invites everyone to become a curator of their experience.

(left of image) At 6.5m x 6.5m x 5.6m, The Torrijos Ceiling, a 15th century carved and gilded wooden ceiling from the lost Torrijos Palace near Toledo in Spain, is the largest object at the Storehouse by cubic volume | V&A East Storehouse | STIRworld
(left of image) At 6.5m x 6.5m x 5.6m, The Torrijos Ceiling, a 15th century carved and gilded wooden ceiling from the lost Torrijos Palace near Toledo in Spain, is the largest object at the Storehouse by cubic volume Image: ©Hufton+Crow

"Instead of the hard distinctions between storage and display, conservation and curation, back-of-house and front-of-house, V&A East Storehouse creates a new mixture,” shares Allin. “To realise the project, everyone had to step out of their comfort zone: curators became storage experts, technical services staff acted as exhibition designers and we, as architects, learned to be collection managers. This experiment continues, with the public now asked to invent their way of exploring the V&A's collection of remarkable things.”

Anchoring the Weston Collections Hall are six large-scale objects, many have not been on display for decades due to their size | V&A East Storehouse | STIRworld
Anchoring the Weston Collections Hall are six large-scale objects, many have not been on display for decades due to their size Image: ©Hufton+Crow

What emerges from this quietly radical project is a balancing act: a delicate one between exposure and protection, the public and the private, the custodial and generous. In the words of Diller, “It’s about exposing the workings of something—its rawness—and allowing for interpretation. It’s about giving the public agency, to move freely and make their connections.” Here, the industrial architecture is not a shell to be filled but an integral part of the experience: its utilitarian lines become a canvas for the heterogeneity hosted within.

The craftsmanship and care present behind the scenes of the warehouse is now visible to the public, and that’s want we wanted to capture. – David Allin, principal, Diller Scofidio + Renfro
  • The Collections Hall contains artefacts that appear to stretch into infinitely deep space in every direction, even under one’s feet, through a section of glass floor | V&A East Storehouse | STIRworld
    The Collections Hall contains artefacts that appear to stretch into infinitely deep space in every direction, even under one’s feet, through a section of glass floor Image: ©Hufton+Crow
  • The V&A East Storehouse is home to four new multi-purpose conservation studios | V&A East Storehouse | STIRworld
    The V&A East Storehouse is home to four new multi-purpose conservation studios Image: ©Hufton+Crow

The V&A East Storehouse is already being received as a fresh, inclusive cultural model—one that resonates with the energy and spirit of East Bank (the new cultural quarter in the Queen Elizabeth Olympic Park supported by the Mayor of London), itself a new creative and educational district shaped by the city’s layered histories and evolving communities. The Storehouse is permeable by design—both physically, with glimpses into its bustling storage and workings and conceptually, as a space where the institutional becomes communal. It’s a place where the craftsmanship and care once hidden behind the scenes are now intentionally made visible to all. A place where history is not locked away in darkness, within obscurity or elitist pockets, but shared, out in the open—generous, democratic and in perpetual dialogue with those who come to find their own meaning within its walls.

Tap on the cover video to watch STIR's full conversation with Elizabeth Diller, David Allin and Tim Reeve.

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STIR STIRworld STIR in conversation with Elizabeth Diller and David Allin of DS+R, and Tim Reeve of V&A; Image: The Weston Collections Hall at the V&A East Storehouse in London, designed by DS+R | V&A East Storehous

A cabinet of curiosities, laid bare: V&A East Storehouse rethinks the museum archetype

STIR speaks to Elizabeth Diller and David Allin of DS+R, and Tim Reeve of V&A, on the accessible, custodial and generous nature of the new V&A Storehouse in London.

by Jincy Iype | Published on : Jun 13, 2025