Piero Lissoni rethinks design fundamentals of a toothbrush with ‘Regenerate’
by Anmol AhujaMar 17, 2021
•make your fridays matter with a well-read weekend
by Meghna MehtaPublished on : Mar 24, 2020
With the Everloop toothbrush, Mexico-based design firm NOS presents an opportunity to rethink how product design can contribute to the environment with the use of small, thoughtful and sustainable design for our everyday objects.
Our regular toothbrushes are made out of polypropylene, a type of plastic, creating a negative impact on the environment, and are meant to be replaced every three to four months. This results in the fact that the old and disposed off toothbrushes lie in the landfill or the oceans, with an average plastic toothbrush taking over 400 years to decompose.
The Everloop toothbrush by NOS brings an innovative solution to this problem by creating a product that is not only environment-friendly, but also reduces the hassle of changing the toothbrush every few months.
The Everloop toothbrush is made out of 100 per cent recycled materials, imposing zero carbon footprint on the environment. The handle of the toothbrush is made of plastic recycled from discarded toothbrushes, turning the old brushes into usable products at the end of their life.
The bristles are made of bamboo and as an innovative element in product design, they can be exchanged and disposed. Each toothbrush comes with eight sets of bristles that are based on the three-month lifespan of a normal toothbrush, giving Everloop a lifespan of minimum of two years. The packaging is also made of thermoformed paper pulp, which is compostable.
The head of the toothbrush has a clipping mechanism, which lets the user open and close it in order to replace new sets of bristles. As the bristles have no plastic in them, they are 100 per cent compostable as compared to other toothbrush heads in the market with plastic components.
This easy-to-use everyday object of dental care made of recycled plastic and compostable bamboo bristles is an eco-conscious product that does not contribute to the dismal state of non-recyclable waste across the world.
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Vladimir Belogolovsky talks to New York-based preservationist Jorge Otero-Pailos about the nature and extent of pollution and its role in his transformation into an artist.
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Artistic director of Dior men and Fendi womenswear, Kim Jones collaborated with Hennessy to create a limited-edition collection featuring a sneaker, decanter and a bottle of cognac.
by Samta Nadeem Mar 20, 2023
Presented by Istituto Marangoni London, the panel included Faye Toogood, Caroline Till, and Martino Gamper, in conversation with Johanna Agerman Ross at the V&A Museum.
by Sunena V Maju Mar 18, 2023
STIR talks to graphic designer Annie Atkins about her journey of creating immaculately detailed designs, props and graphics for movies, that disappear into the scenography.
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