Le Boe del Forte is Dainelli Studio's ode to Forte dei Marmi's timeless charm

Le Boe del Forte, a newly unveiled project by Milan-based Dainelli Studio, stems from the desire to restore vitality to an authentic location in Forte dei Marmi, reinterpreting the 'easy chic' atmosphere that has made this town famous, while discreetly projecting it into the contemporary. The goal is to create a welcoming and relaxing destination, confirming its position as a point of reference in the famous Tuscan resort and enhancing the unmistakable flavour of a light-hearted era deeply connected to the collective memory of Versilia in the 1960s and 1970s, which made Forte dei Marmi an iconic destination in Italy's tourism landscape.

With a design approach that combines project culture, artisanal attention to detail and aesthetic sensitivity, the Italian designers have created a project that redefines the space's identity through a sober and refined language, moving along the lines of a restrained elegance and capable of enhancing what already exists without denaturing it.

The project is not limited to furniture design, but encompasses the entire experience of a beach resort: from the lounge areas to the dining areas, right down to the beach, each space is designed to foster a sense of well-being, comfort and carefree relaxation. The design unfolds in a fluid sequence of spaces: lounge, restaurant and umbrella area, designed to be experienced naturally, combining functionality and lightness.

The concept unfolds through a warm design approach, capable of engaging with the natural landscape and the place's memory. The lightweight wooden structures, the furnishings with essential geometric shapes and the natural fabrics discreetly integrate with the marine environment of Versilia, enhancing its essence. The colour palette plays a fundamental role in building the project's visual identity.

The deep and elegant Verde Le Boe recalls the dense maritime pines that line the coast and envelop the land in a frame of shade and freshness. Alongside this, the Jerusalem Artichoke introduces a warm and bright note, inspired by the spontaneous flowering of the herbaceous plant of the same name, commonly found in the rural and coastal areas of Tuscany. Apart from this is a deep yellow, somewhere between gold and mustard, recalling the vibrant light of summer days, the sunny fields of the hinterland and the radiant character of the Mediterranean scrub. The combination of these two colours, the materiality of the surfaces and the perceptual quality of the spaces combine to create a coherent, relaxed and timeless aesthetic.

The result is the fruit of a collaborative effort, made possible through collaboration with local companies. To complete the design, the technical supply of umbrellas, awnings and seating was entrusted to Piastri 1961, a Tuscan company with over 60 years of experience in the beach sector, synonymous with quality and artisanal care.

What emerges is an inviting space, a place that welcomes with discretion and style, where every detail, from the overall layout to the textures of the materials, conveys a contemporary, relaxed and thoughtful sense of hospitality. A little world unto itself, capable of celebrating tradition while looking to the future, with the lightness and elegance that have always distinguished Forte dei Marmi.