A leading supplier in the global make-up and skincare industry, Regi is a matter of narrative and strategy applied to clients’ knowledge. For the visual support, Sara Ricciardi started from the word: "Cosmetics" which is derived from Kosmos - Kosmesis: which means adorn but also order, ornament, which contains in itself harmony. "We based the whole campaign on fresh, joyful, ironic and seductive elements, combining the pink and the blue side of REGI, the main colours of the brand, with all the specialities that they produce," she says. Welcome to REGI's Wonder Lab Curvy walls feature fresh and intimate details. Welcome to our temple of beauty designed for REGI, an Italian leading supplier in the global make-up and skincare industry. Natural elements and brightly coloured industrial items is always a matter of theatrical stages and backdrops. Mixing pigments of REGI's pink and blue language.