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Art in the extended field of the ‘phygital’ world at Art Dubai Digital

The fair highlights the confluence of ecological integrity with the intersection of new media art and technology, in culture and contemporary practices across geographies.

by Lee DaehyungPublished on : Mar 08, 2024

Embarking on my inaugural journey to Dubai, I was greeted by a spectacle that blurred the lines between reality and illusion. Amidst the desert's embrace, skyscrapers and man-made marvels stretch towards the heavens, emerging like fleeting mirages at the confluence of earth and ocean. This landscape of dreams and virtuality whispers tales of a future unfurling at the seams of imagination.

Installation view of the Digital section at Art Dubai 2024 | Art Dubai Digital| Art Dubai |STIRworld
Installation view of the Digital section at Art Dubai 2024 Image: Cedric Ribero; Courtesy of Getty Images

In this context, Art Dubai 2024 emerges as a beacon of hope and diversity, casting a spotlight on the vibrant tapestries woven by artists from the often-overlooked regions of the Global SouthAsia, the Middle East, Africa and Latin America. It raises a poignant question: Can this celebration of cultural richness and artistic innovation carve a new path within the art world, challenging the dominance of Western art fairs? Although its impact in the tangible world is yet to be fully actualised, Art Dubai Digital is poised to redefine global hegemony through the virtual digital realm. Once a mirror reflecting our physical reality, it now suggests the possibility of an existence that could surpass our tangible world in its scope. In the words of Gerfried Stocker, the visionary art director of Ars Electronica in Linz, Austria, "Culture shapes technology and technology becomes culture." This profound statement encapsulates the essence of our era, where the digital and physical interlace, creating a canvas for innovation and cultural evolution.

Auronda Scalera and Alfredo Cramerotti, Co-Curators of Art Dubai Digital 2024|Art Dubai Digital|Art Dubai| STIRworld
Auronda Scalera and Alfredo Cramerotti, Co-Curators of Art Dubai Digital 2024 Image: Courtesy of Art Dubai

Art Dubai Digital 2024, curated by Auronda Scalera and Alfredo Cramerotti, heralds the avant-garde ‘phygital’ ethos that defines the oeuvre of today's most innovative artists. This approach seamlessly merges digital and physical realms, combining virtual and analogue elements, alongside screen-based and spatial experiences. The term ‘phygital’ mirrors Brazilian Czech philosopher Vilém Flusser's concept of "density," which he employed to articulate the layering of information, relationships and meanings within a particular space or medium. The works featured in the 24 galleries, forged through the synergy of digital and architectural spaces, coupled with audience interaction, cultivate a new dimension of experience within the expanded field of the ‘phygital’ world.

37xDubai's booth at Art Dubai Digital 2024| Art Dubai Digital|Art Dubai | STIRworld
37xDubai's booth at Art Dubai Digital 2024 Image: Cedric Ribeiro; Courtesy of Getty Images

The fair represents a pivotal moment in the convergence of art, technology, and science, highlighting the transformative works shaped by digital technology. Each artist and collective offers a unique perspective on digital aesthetics, human resilience, urban futures and the intricate details of life, crafting a comprehensive narrative that goes beyond traditional boundaries and invites audiences into a reimagined world. Here are some highlighted artists who merit our attention. 

Quantum Memories Noise, 2020, Video (black and white, silent), 16-minute loop, Edition of 5, 2 AP, Refik Anadol | Art Dubai Digital | Art Dubai| STIRworld
Quantum Memories Noise, 2020, Video (black and white, silent), 16-minute loop, Edition of 5, 2 AP, Refik Anadol Image: Courtesy of Refik Anadol and bitforms gallery

Walking through the halls of the fair, one can’t help but be drawn into the pioneering realm of Refik Anadol, where artificial intelligence and creative expression merge to redefine our grasp on reality. His installations, a harmonious blend of visual, auditory and interactive elements, draw upon vast datasets to generate immersive experiences that dissolve the boundary between the organic and the digital. Anadol's work, particularly his exploration of the Data Universe, invites viewers to envision a world where machines not only dream but also possess the capacity to conceptualise and create. This radical shift in perspective unveils a future where the integration of human creativity and machine intelligence reveals new dimensions of beauty and understanding, positioning technology not just as a tool but as a partner in artistic creation.

Reflective Journey, 2023, Installation, Land Art, Shirin Abedinirad | Art Dubai Digital | Art Dubai | STIRworld
Reflective Journey, 2023, Installation, Land Art, Shirin Abedinirad Image: Courtesy of Shirin Abedinirad and Sanji Gallery

In another corner, the aftermath of the February 2023 earthquake in Adiyaman, Turkey, takes a poignant form in Iranian artist Shirin Abedinirad’s Reflective Journey. Utilising salvaged doors and reflective surfaces, Abedinirad creates an experiential passage that goes beyond visual art, fostering personal reflection and engagement with the core of one's being. Her installation stands as a potent symbol of the potential for renewal amidst adversity, encouraging viewers to seek light amid darkness and hope in times of despair. Abedinirad's art honours the enduring spirit of those impacted by disaster, serving as a poignant reminder that beauty and new pathways can emerge from the ruins of destruction.

Annibale Siconolfi's speculative cityscapes offer a window into the potential futures of our urban environments, where technology and nature exist in a delicate balance. Through intricate 3D modelling, Siconolfi invites contemplation on the integration and conflict between technological progress and environmental sustainability. His work prompts a critical examination of our urbanisation patterns and the moral implications of our environmental footprint, urging viewers to consider the legacy of today's choices in tomorrow's world. Siconolfi's retro sci-fi, dystopian landscapes challenge us to reimagine the shape of future societies, where technological advancement and ecological integrity are interwoven, highlighting the importance of preserving natural harmony within the digital age.

The artist Vakki with her work on show at Gallery NoW Seoul's booth at Art Dubai Digital 2024| Art Dubai Digital |Art Dubai | STIRworld
The artist Vakki with her work on show at Gallery NoW Seoul's booth at Art Dubai Digital 2024 Image: Cedric Ribeiro; Courtesy of Getty Images

In Vakki's engaging five-minute video, Incomplete Shape, colour comes to life with palpable energy, moving and twisting with joy. This video reimagines the traditional Korean colour scheme of Obangsaek, which is central to Korean temples, traditional Hanbok clothing and Bojagi wrapping cloths, in a contemporary way. Vakki breaks down the old symbolic meanings and patterns tied to these colours, giving them a lively, natural energy. The work shows colours escaping from their long-standing definitions, refreshed through Vakki's skilful use of modern digital technology and animation. Incomplete Shape celebrates art's ability to give colours a fresh sense of life and independence, released from their historical constraints.

A visitor to Art Dubai admires a digital installation by new media studio Ouchhh| Art Dubai Digital| Art Dubai |STIRworld
A visitor to Art Dubai admires a digital installation by new media studio Ouchhh Image: Cedric Ribeiro; Courtesy of Getty Images

Finally, in collaboration with CERN, Ouchhh dramatically amplifies the intricate microscopic universe of human cells from the Human Cell Atlas, masterfully weaving together the realms of art and science into an expansive visual surprise. Through the innovative use of single-cell RNA sequencing data, Ouchhh transforms the complexities of cellular information into visually captivating art, inviting viewers to contemplate their place within the vast network of life. This endeavour not only democratises access to scientific understanding but also serves as a testament to the power of collaborative effort in forging a comprehensive map of human cells. Ouchhh's work highlights the interconnectedness of life and the potential of art and science to inspire awe and understanding, one cell at a time.

Sasha Frolova on view with Koshta.collective at Art Dubai Digital 2024| Art Dubai Digital | Art Dubai|STIRworld
Sasha Frolova on view with Koshta.collective at Art Dubai Digital 2024 Image: Courtesy of Spark Media

Art Dubai Digital 2024 emerges as a dynamic intersection where the digital heartbeat of the 'phygital' world converges with the vast spectrum of human experiences. It celebrates our achievements and offers a peek into the infinite possibilities that lie ahead. As we traverse this blending of dimensions, the fair invites all participants to ponder a profound question: In an age where art crosses physical limits and ventures into the digital sublime, how will our engagements with these novel artistic realms transform our perceptions of beauty, identity, and connection across the worldwide mosaic of cultures?

The Human Cell Atlas is a project to describe all cell types in the human body. The initiative was announced in London in October 2016.

STIR was a Media Partner with Art Dubai 2024, taking place at Madinat Jumeirah, Dubai, from March 1-3. Click here to read STIR's exclusive coverage of the 17th edition.

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STIR STIRworld A fairgoer experiencing Maxi Cohen and William Wong's virtual reality art on the Leila Heller Gallery booth at Art Dubai Digital 2024| Art Dubai Digital | Art Dubai|STIRworld

Art in the extended field of the ‘phygital’ world at Art Dubai Digital

The fair highlights the confluence of ecological integrity with the intersection of new media art and technology, in culture and contemporary practices across geographies.

by Lee Daehyung | Published on : Mar 08, 2024