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GOMA turns textile factory mansion into a stylish 40-room retreat

The Mexican architecture firm puts a functional twist on romantic Spanish architecture through Hotel Hercules, set in the historic city of Queretaro.

by Keziah VikranthPublished on : Nov 28, 2023

Tucked away in north-central Mexico is Queretaro, a quaint city with several Spanish colonial edifices. Hotel Hercules sits within a mansion, previously a 200-year-old textile factory called El Hercules. Named after the statue of Hercules brought in by its former owner, the establishment allows visitors to immerse themselves in this rich heritage setting.

  • Minimal modern interventions keep the antique spirit alive within the interiors | Hotel Hercules | GOMA | STIRworld
    Minimal modern interventions keep the antique spirit alive within the interiors Image: Cesar Belio
  • Minimal modern interventions keep the antique spirit alive within the interiors | Hotel Hercules | GOMA | STIRworld
    The challenge was to fit the whole program within the walls of a 19thcentury building, without taking away its identity Image: Cesar Belio

Factory workers of El Hercules forged the neighbourhood surrounding it in its initial years. When the factory’s operations were reduced after 165 years, a part of it was turned into a brewery that restored the community’s spirit, so to speak. The opening of this hotel within its famed grounds marks a new season for the economy and people of Queretaro.

  • The interior quality of the hotel is reminiscent of a carefully conceived set | Hotel Hercules | GOMA | STIRworld
    The interior quality of the hotel is reminiscent of a carefully conceived set Image: Cesar Belio
  • Eclectic wooden furniture fills the dining areas | Hotel Hercules | GOMA | STIRworld
    Eclectic wooden furniture fills the dining areas Image: Cesar Belio

The design of Hotel Hércules is a great example of the recovery of space within an industrial context that has been evolving over a decade. The project's premise is to respect and rescue existing spaces, through subtle, dynamic interventions that adapt to the pre-existing structure. Carried out by Gonzalez Muchow Architecture or GOMA, a Mexican architecture firm, the adaptive reuse project respects the original structure and appearance of the old textile factory. Summarising the brief, the team at GOMA says, "The hotel was an immediate response to demand, as the Hercules Brewery needed to house the guests that came to visit. The challenge was to fit the whole program within the walls of a 19th century building, without taking away its identity, through subtle interventions that cherished the pre-existing architecture. It was a project that involved a multidisciplinary team and took us about three years to complete.”

  • Pale-coloured walls drive the modern rustic aesthetic | Hotel Hercules | GOMA | STIRworld
    Pale-coloured walls drive the modern rustic aesthetic Image: Cesar Belio
  • The central social club venue is an open-air lawn for hosting events | Hotel Hercules | GOMA | STIRworld
    The central social club venue is an open-air lawn for hosting events Image: Cesar Belio
  • Visible here is the industrial roof of the former factory cut open to top the event space | Hotel Hercules | GOMA | STIRworld
    Visible here is the industrial roof of the former factory cut open to top the event space Image: Cesar Belio

Minor adjustments within the large volume cater to the current program’s necessities. Expanding on this concept, the Mexican architects at GOMA tell STIR, "From our point of view, the most sustainable building is the one that lasts the longest. In our case, we felt the responsibility to give a second chance in time to the existing building that we have encountered. We always try to integrate architecture into the landscape, whether natural or urban.”

This philosophy is evident in the hotel’s design, right from the semi-open central pavilion, surrounded by vegetation and water elements. Serving as a first filter, this open expanse invites the visitor to pursue disconnection from the outside world. “We think that the luxury that Mexican architecture has is the relationship with the outdoor spaces. The hotel is meant to be a shelter that invites guests to experience and live among industrial and natural environments,” the team at GOMA says of the project’s ties to its Mexican roots. They would then be led past the simple, rustic reception to the property’s 40 rooms, once home to factory workers. Facilities also include a social club, restaurants and swimming pools. The outdoor spa is a unique asset with spaces for rest and contemplation. A bar, the Cervecería Hércules, its kitchen and service spaces work around the manufacturing machinery that has been left in place.

  • Modern and rustic elements co-exist in the hotel  | Hotel Hercules | GOMA | STIRworld
    Modern and rustic elements co-exist in the hotel Image: Cesar Belio
  • The pool setting in the heart of the factory | Hotel Hercules | GOMA | STIRworld
    The pool setting in the heart of the factory Image: Cesar Belio

The interior design of the hotel is reminiscent of a carefully conceived set, where the background feels almost real but not quite. With classic wooden furniture inserted into a shell of artistically weathered walls, historic details wed linear sophistication at every turn. Colour is prudently used, with pale pastel walls that meet the contemporary standard, at the most. With vast areas of space consciously left to seem unfinished, the property boasts an ethereal quality. Sitting in one of the bedrooms, one can be led to imagine that the air outside is still and the rumbling of the city non-existent.

  • Simple furniture makes up the suites, with plenty of access to views of the surroundings | Hotel Hercules | GOMA | STIRworld
    Simple furniture makes up the suites, with plenty of access to views of the surroundings Image: Cesar Belio
  • The careful insertion of modern conveniences into the 19th-century environment is a design style all on its own | Hotel Hercules | GOMA | STIRworld
    The careful insertion of modern conveniences into the 19th century environment is a design style all on its own Image: Cesar Belio
  • The rooms furnished with an assortment of simple wooden furniture offer glimpses into the community | Hotel Hercules | GOMA | STIRworld
    The rooms furnished with an assortment of simple wooden furniture offer glimpses into the community Image: Cesar Belio

One of the main intentions of the project is the recovery of space through the harmonious and subtle integration of the existing building with new elements necessary for its future use. A large part of the brief is essentially to commemorate the history that has passed in the building while still enjoying the space through a different program. An added level of complexity was the intention to generate spaces that allow introspection, comfort and rest, a requirement for the various restorative and well-being treatments offered by their spa.

  • Top view showing the layout of Hotel Hercules | Hotel Hercules | GOMA | STIRworld
    Top view showing the layout of Hotel Hercules Image: Cesar Belio
  • Spa amenities were added to the existing factory, arranged around inset machinery | Hotel Hercules | GOMA | STIRworld
    Spa amenities were added to the existing factory, arranged around inset machinery Image: Cesar Belio
  • The spa is set apart for rejuvenation activities amidst vibrant greenery  | Hotel Hercules | GOMA | STIRworld
    The spa is set apart for rejuvenation activities amidst vibrant greenery Image: Cesar Belio

The design of the project is a proposal to enter the natural atmosphere of the famed factory, inviting the user to create an experience of renewal and relaxation. Its walls speak of history and time, but the structure now lives in the present through the contemporary volumes finished in pigmented concrete and flattened lime that reflect the timelessness of its built environment.

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STIR STIRworld The 40-room retreat is designed to cater to the guests of its popular brewery Compañía Cervecera Hércules | Hotel Hercules | GOMA | STIRworld

GOMA turns textile factory mansion into a stylish 40-room retreat

The Mexican architecture firm puts a functional twist on romantic Spanish architecture through Hotel Hercules, set in the historic city of Queretaro.

by Keziah Vikranth | Published on : Nov 28, 2023