by Jerry ElengicalJun 11, 2022
With almost two years defined by quarantines, lockdowns, physical distancing and social and individual upheaval, the methods and routes we choose to engage with, to connect the world, are informing upcoming product and industrial designs, that warrant a closer look. The objects we use need to adapt to our changing needs and evolving lifestyles, where they question redundant user experience, serve a major shift in material usage, and keep redefining, what it means to be truly, functionally, sustainable.
The sixth edition of the Lexus Design Award India (LDAI) 2023 announced its objective of identifying, critiquing, celebrating and empowering the best of industrial design by Indian designers, institutions, design consultancy firms, and in-house design teams of companies, to showcase innovative projects that inspire and exhibit fortitude.
The design awards will put the spotlight on rewarding Indian designs that anticipate future challenges in society, assisted by the latest technologies. To be conceived as An Ode to Crafting a Better Tomorrow, these solution-oriented, socially conscious designs will carry at their core, productive and imaginative ways of contributing to a future of sustainability, in tandem with enhancing the quality of our lives.
With STIR as the Curatorial Partner, and the Association of Designers of India (ADI) as the Knowledge Partner, LDAI 2023 will also showcase to the international design community, how India is committed to empowering the next generation of talented creators, acknowledging the compelling pairing of design and technology, and its irrefutable power in the modern world. Planned coverage of the design event and the Lexus Design Award 2023 will delve into the designers' state of mind, young, old, established or otherwise, to unearth their creative thought processes through interviews, across a variety of formats. STIR's curatorial angle for the awards will discuss and explore how these objects of design dedicated to egalitarian thought can steer the way for democratic design in the country. These will also look at unearthing the NEXT in design thinking, what drives their methods of creating, what informs their experiences and objects, and what their designed vision for India’s tomorrow looks like.
Since its first edition in 2018, Lexus Design Award India has witnessed over 3,000 creative entries, real and conceptual, from designers across the country, dedicated to bettering futures, and drawing on the potential of innovative design thinking.
Good design is defined by LDAI as the synthesis of ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich and better human existence. Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption; and the LDAI will mirror these brand values. – Lexus India
The curated designs showcase calibre and inventiveness across a wide range of areas such as healthcare, energy conservation, sustainable goods, and waste management, among others. Some notable ones from LDAI 2022 include Life Box (Open Category Winner), a preservation box for human hearts to allow for increased travel time and distances, Ice Heal, to treat sports injuries quickly and Samarth, a modular air purification system.
Anticipate. Innovate. Captivate.
Aspirants will be asked to anchor their creativity and resultant designs on these principles, under a tenet of “Design for a Better Tomorrow”, to help them in expressing originality, innovation, and elucidated works.
Anticipate - How do the concept and design anticipate global challenges facing future society? Innovate - How does the design demonstrate new thinking and originality both in the proposal and in the execution? Captivate - How does the design intrigue and compel when realised in concept and execution? Enhance Happiness - How does your design bring happiness to people around the world?
Lexus Design Award India 2023 will invite entries (sans application fee) in two main categories – Established Work (client and self-commissioned), which are further broken down into seven sub-categories – product design, furniture design, textile design, craft work, eco-innovation, lifestyle accessory design and design for social impact. Conceptual Work, the second type, will consist of two sub-classifications for entries, the open and student category.
"Lexus Design Award India is a great platform for design talents around the country, to showcase their originality while implementing solutions for a better tomorrow. We are elated to announce the Call for Entries for the sixth edition of the Lexus Design Award India and believe that this edition too will truly be remarkable with pioneering ideas that will contribute to our thriving society. We are eagerly looking forward to seeing what our participants have in store for us this year,” said Naveen Soni, President of Lexus India, on the commencement of LDAI 2023.
Watch this space for more.
For details on the entry application for LDAI 2023, visit here.