by Jincy IypeAug 03, 2020
As countries across the globe battle the COVID-19 pandemic and its socio-economic impact, it becomes important to find ways to revive and rebuild economies worldwide with design innovation and intervention. The role of the design industry has never been as critical as it is now.
In light of this new duty of design, STIR in collaboration with Script – a Godrej venture and the first Indian premier design-oriented furniture and accessory brand - presents Made In: an original series that focuses on the best of native product design from across the world. Curated by Amit Gupta and Pramiti Madhavji, Made In travels across continents, scouts for great talent and brings to you the best of design narratives that establish how local design can also be universal, how it is one of the main strengths of a country in responding to, recovering from and evolving from crisis. Made In brings to you sustainable, homegrown practices looking inward and integrating local tradition with technology to establish a new order.
“I believe that design is a true reflection of our culture and heritage. Design emotes this; it is self-expression; it is problem solving. It is an approach or process to arrive at a solution to a given problem. This approach is beautifully diverse, as every designer can look at arriving at a solution using different points of view, influenced and directed by various stimuli,” observes Rajat Mathur, Business Head, Script.
“Homegrown design is amazingly diverse and dexterous. Right from small-scale artisanal designs to high-end, contemporary industrial brands, the talent is immense. It is time to recognise and nurture it! With Made In, we seek to find and uncover these talents, their originality and sustainable design perspectives and native products, which have the potential to influence the global economy,” Mathur shares.
Made In chronicles the identity of product design vocabularies across the globe, swathed in layers of tradition and history. These homegrown designs showcase insights of the countries' past and its cultural, political and environmental influences, making best use of modern technical skills. Led by their expertise and experience in the field, some of the best senior designers, architects and design influencers from across the world, such as the Campana Brothers (Co-Founders, Estudio Campana), Anubhav Gupta (Founder, GPL DesignStudio), Nada Debs (Founder, Creative Director, Studio Nada Debs) and Adrian Jankowiak (Director, Founder, Nairobi Design Week), have carefully curated a set of diverse creative talents from their respective countries like Brazil, India, Lebanon, Kenya, with many more to come.
After careful research, each feature presents an in-depth insight into the curator’s long-standing relationship with native design, followed by a brief study of the five selected designers’ practices, philosophies and their most prominent works. The selection is done across furniture, lighting and textile design, along with interior and home décor products, featuring works synonymous with conscious design processes, use of eco-friendly materials and innovative production.
Made In is an attempt to look inward while unifying diverse countries and creative individuals with the common denominator of sustainable design.
Made in Brazil: Curated by Campana Brothers
Where form meets function and nature
In the first of our multi-part series, we present a carefully curated selection of five creative, sustainable and ardent designers from Brazil, picked by the Campana Brothers known internationally for their remarkable furniture designs such as the Favela and Vermelha chairs. They explain that the common thread between their picks - Domingos Tótora, Inês Schertel, Ricardo Graham, Hugo França and Luiza Caldari - is the craft, and the way they sustainably develop each process and end product. “They experiment and interpret the material with great respect and care. These materials determine the function of each project, imposing their own characteristics,” they say.
Made in Mexico: Curated by Fernanda Canales
A future carved in colour and creativity
Architect Fernanda Canales, known for designing Casa Bruma and Terreno House, brings to us the best of native product design from her country, explaining that many young Mexican designers are coming up with clever, creative and imaginative works, making the selection a challenging process. “The designers that I’ve selected - Isabel Abascal and Alessandro Arienzo, Ariel Rojo, Juan José Nemer and Mauricio Álvarez, Joel Escalona and Marisol Centeno - portray diverse tendencies, but reveal strong traditional knowledge and skills of hand crafting, influenced by Mexican history, colours and culture, with a deep understanding of transforming simple materials into complex, rich and sustainable objects.”
Watch this space and tune into our social media channels for more updates.
SCRIPT – A Godrej Venture
Combining beauty and intelligence, SCRIPT, part of Godrej Group, makes multifaceted furniture and accessories that are luxurious, interactive and refreshing. Furniture that cares for the smallest details, the planet, as well as the user. The brand’s products are purposeful and aesthetic, designed entirely around and for the user, to give them a fluid living experience that SCRIPT calls ‘Freedom of Living’.
Know more on www.scriptonline.com