AXOR blends cosmopolitan flare and modern refinement in the Chouchou Hotel

Named after the French term of endearment, the Chouchou Hotel presents a warm-hearted and vivid homage to Paris for guests and locals alike. Parisian native and interior architect, Michael Malapert, envisioned the hotel’s blue and white façade, its 63 rooms, and public spaces, and everywhere one finds delightful references to French craftsmanship, design and culture. Live entertainment, private spa rooms and a traditional French market cater to residents and visitors, who are sure to enjoy the hotel’s central location. Paris’s 9th arrondissement, famed for its world-leading opera houses and department stores, is a natural setting for a hotel so celebratory of the city’s past and present.

With expertise that extends far beyond the products themselves, bathroom design brand AXOR inspires and enables architects, interior designers and the design-savvy public. Together with AXOR, international creatives shape water-related spaces that reflect the unique personality of the user. A part of the Hansgrohe Group, AXOR is a forward-thinking brand dedicated to developing distinctive products, manufactured with excellence. Amid the glowing atmosphere of metropolitan elegance animating the Chouchou Hotel, it should come as no surprise to find the AXOR Showerheaven and AXOR Citterio M collection in the hotel’s bathrooms, encased in a resplendent Brushed Bronze finish.

AXOR x Chouchou: eye-catching in every way

Designed for the metropolis, AXOR Citterio M expresses the urban aesthetic of refinement and sophistication. The collection’s reduced, slender forms and understated presence help transform the Chouchou Hotel into a retreat from the vibrant streets beyond. In selected suites, AXOR Citterio M appears alongside the AXOR Showerheaven; an overhead shower with three-spray types for a tailored, deeply immersive experience. The Brushed Bronze finish, one of many exclusive AXOR FinishPlus surfaces, further elevates the product designs, creating striking accents against the hotel’s calming colour palette of blue and white tones.

A house of many influences

The Chouchou Hotel exudes an aesthetic bordering on whimsy—tempered by a meticulous curation of objects and influences. Two junior suites, named after songs by Edith Piaf and Serge Gainsbourg, showcase vintage photos and bold splashes of colour. Books line the corniced walls of the main suite, L’Arrache-Coeur, which references a noted 1950s novel. Downstairs, Le Marché has established itself as a local hotspot offering French cuisine during the day and a food market at night with ham/cheese and fish ‘planches.’ At the Bar Guignette, guests can enjoy a handcrafted cocktail and live entertainment under a glass atrium. The overall effect is at once recognisable and subtle; a charming esprit of bright lights and bold colours that always hints at something more, and which guests will embrace time and again.

Since its inception AXOR has cultivated a reputation of conceiving and manufacturing iconic objects for luxurious bathrooms and kitchens. The brand embarks on this journey in collaboration with world-renowned designers such as Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Barber Osgerby—bringing to life the products that embody a variety of styles. Given their high standards of quality, style and craftsmanship, the AXOR creations settle in almost seamlessly against the rich backdrop of the Parisian hotel—injecting a contemporary flair into a shell that is redolent of tradition.