B2 Architecture infuses an anamorphic optical illusion within DDB Prague office

A huge optical illusion welcomes visitors into the bright office for DDB in Prague, Czech Republic, designed by B2 Architecture, perfectly forming the international ad agency’s logo.

by Jincy Iype Published on : Oct 21, 2020

Visitors entering the newest office for DDB in Prague are greeted by a giant optical illusion that perfectly replicates their logo, painted blue and white against a black background. Prague-based firm B2 Architecture fuses playful colours into the minimal design of the workspace, beginning with this projected logo that is seen best from this specific viewpoint, distorting and colouring the walls, floor and ceiling too, which becomes apparent as one continues into the space. Doyle Dane Bernbach is one of the world’s leading marketing communications and advertising agencies, with offices across numerous international cities.

01 min watch DDB’s logo replicated at the workspace entrance | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
DDB’s logo replicated at the workspace entrance Video: Courtesy of B2 Architecture

“One can see that the illusion was formed by colour applied throughout the whole space via anamorphosis, a distorted projection or perspective requiring the viewer to occupy a specific vantage point to reconstitute an image,” explains Barbara Bencova, lead architect for the project.

  • The vantage point | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
    The vantage point Image: Alexander Dobrovodsky
  • The logo distorts and continues into the office | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
    The logo distorts and continues into the office Image: Alexander Dobrovodsky

The bright office for DDB in Prague, Czech Republic, is spread across an optimal area of 580 sqm, seeking to foster communication and teamwork in its mix of open spaces, retreats and areas of collaboration and working. B2 Architecture has injected DDB’s colour scheme of black, white, celeste blue and a splash of sunny yellow within the interior design and décor of the workplace.

  • Inside DDB Prague | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
    Inside DDB Prague Image: Alexander Dobrovodsky
  • Custom made wall of padded stools at the entrance | DDB Prague office byB<sup>2</sup> Architecture | STIRworld
    Custom made wall of padded stools at the entrance Image: Alexander Dobrovodsky

The office’s interior landscape is a mix of open and discreet, formal and informal features, “enabling rapid orientation within the space that reflects the agency’s creative character,” says Bencova. As one steps into the clean white office design, they are met with a charming, custom made wall of padded stools which are arranged to resemble the DDB logo again, as a creative, amusing design solution to store extra seating. One can pull out these ‘D’ shaped tabourets off the wall and begin a spontaneous meeting or consultation with colleagues or potential clients.

  • The bright yellow Brainstorming Arena | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
    The bright yellow Brainstorming Arena Image: Alexander Dobrovodsky
  • A yellow shelf acts as a room divider | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
    A yellow shelf acts as a room divider Image: Alexander Dobrovodsky

The centre of DDB Prague is taken up by the War Room, aka Brainstorming Arena, a semi-circular, egg yolk yellow amphitheater with triple stepped seating and black cushion, along with glass partitions that can be used to jot down ideas and thoughts. The room serves as an alternative, private meeting area, as opposed to rest of the open plan office.

  • Cafeteria and lounge | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
    Cafeteria and lounge Image: Alexander Dobrovodsky
  • Conference and meeting room | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
    Conference and meeting room Image: Alexander Dobrovodsky

A bright yellow floor to ceiling shelf breaks the uniformity of the white workspace, while the cafeteria and lounge double up as areas to host workshops, training and talks, and an internal meeting point for added employee interaction.

Design scheme | DDB Prague office by B<sup>2</sup> Architecture | STIRworld
Design scheme Image: Courtesy of B2 Architecture

Project Details

Name: DDB Prague Office
Location: Prague, Czech Republic
Gross Built Area: 580 sqm
Architect: B² Architecture
Lead Architect: Barbara Bencova
Clients: DDB Prague

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