by Dhwani ShanghviOct 10, 2022
Visitors entering the newest office for DDB in Prague are greeted by a giant optical illusion that perfectly replicates their logo, painted blue and white against a black background. Prague-based firm B2 Architecture fuses playful colours into the minimal design of the workspace, beginning with this projected logo that is seen best from this specific viewpoint, distorting and colouring the walls, floor and ceiling too, which becomes apparent as one continues into the space. Doyle Dane Bernbach is one of the world’s leading marketing communications and advertising agencies, with offices across numerous international cities.
“One can see that the illusion was formed by colour applied throughout the whole space via anamorphosis, a distorted projection or perspective requiring the viewer to occupy a specific vantage point to reconstitute an image,” explains Barbara Bencova, lead architect for the project.
The bright office for DDB in Prague, Czech Republic, is spread across an optimal area of 580 sqm, seeking to foster communication and teamwork in its mix of open spaces, retreats and areas of collaboration and working. B2 Architecture has injected DDB’s colour scheme of black, white, celeste blue and a splash of sunny yellow within the interior design and décor of the workplace.
The office’s interior landscape is a mix of open and discreet, formal and informal features, “enabling rapid orientation within the space that reflects the agency’s creative character,” says Bencova. As one steps into the clean white office design, they are met with a charming, custom made wall of padded stools which are arranged to resemble the DDB logo again, as a creative, amusing design solution to store extra seating. One can pull out these ‘D’ shaped tabourets off the wall and begin a spontaneous meeting or consultation with colleagues or potential clients.
The centre of DDB Prague is taken up by the War Room, aka Brainstorming Arena, a semi-circular, egg yolk yellow amphitheater with triple stepped seating and black cushion, along with glass partitions that can be used to jot down ideas and thoughts. The room serves as an alternative, private meeting area, as opposed to rest of the open plan office.
A bright yellow floor to ceiling shelf breaks the uniformity of the white workspace, while the cafeteria and lounge double up as areas to host workshops, training and talks, and an internal meeting point for added employee interaction.
Name: DDB Prague Office
Location: Prague, Czech Republic
Gross Built Area: 580 sqm
Architect: B² Architecture
Lead Architect: Barbara Bencova
Clients: DDB Prague