Studio 10 conceives a poetic space for 'Fashioned from Nature' in Shenzhen
by STIRworldApr 08, 2021
•make your fridays matter with a well-read weekend
by Zohra KhanPublished on : Jan 08, 2020
An interaction of transparent, translucent and reflective materials highlights the interior design of Geijoeng’s new brand store in Shenzen, China. Designed by Studio 10, the 120 sqm Concept Store of the Chinese womenswear employs the use of glass in different statements to visually communicate the brand’s minimalist style.
“The client wanted to create a retail space encouraging people to take photos and share them on social media,” mentions the studio.
Led by architect Shi Zhou, the design explores the relationship of light with surfaces. The entrance corridor provides views of the exposed grid ceiling and half glass brick walls in the background. A window display sits beside the entrance corridor where the entire space has been paved with glass bricks. From beneath the flooring vaguely peeks a greyish-green paint that refracts the colour through its solid surface and creates a strong visual statement.
On crossing this corridor and arriving at the main display area, geometrical lines and forms create seemingly weightless compositions. While channel glass walls enclose the space, striking made-to-order greyish-green terrazzo with green and white marble aggregates pave the floor. The homogeneity of the walls is orchestrated by silver mirrored surface in its background that allows hints of the green to refract throughout the space.
A fitting room in a striated acrylic tube enclosure carefully sits in the middle of the store. While its translucent surface faintly creates a ‘theatrical effect’ of light, green velour curtains on the inside ensures privacy.
The store takes a unique approach to display the brand wear where a simple garment hanging system reinforces the encompassing lightness. “This system is made of custom frosted acrylic rods connected with silver scaffolding metal joint that are highly adjustable and adaptable. The acrylic rods are set in a green marble base, which vary in size depending on their functionality as some are used as a display stand, bench or storage platform,” explains the studio.
Contrary to conventional garment rails that often go unnoticed in retail stores, the designers sought to use the application of this element in complementing the interiors.
Glass bricks, an important material in the design of the store, are used differently at the check-out desk as a long, linear base refracting green colour through its surface. An exposed grid ceiling positioned with linear lights softly illuminates the monochromatic space.
“Studio 10 wishes to create rich spatial hierarchy and ghostly spatial dimensions that coincides with Geijoeng’s minimalist and euphoric essence while contrasting with their Fall/Winter Collection of silk, wool, cashmere, velvet, and other textiles,” adds the studio.
The designers worked closely with the brand from conceptualisation till the execution of the store, and realised the project in October 2019.
by Mrinmayee Bhoot Sep 03, 2025
Speaking with STIR, the event director of FIND Design Fair Asia discusses the exhibits for this year, design forecasts for Asia and the value of design in the global market.
by Jincy Iype Aug 29, 2025
Holding stories, holding people: The creative duo reflected on archives, imperfection and empathy to frame care as both practice and philosophy in this evocative ~log(ue).
by Mrinmayee Bhoot Aug 28, 2025
A compilation of writing systems and visual communication styles, edited by Oliver Häusle, explores the possibilities, resonances and unique qualities of the tools we use to write.
by Bansari Paghdar Aug 25, 2025
The upcoming edition looks forward to offering a layered, multidisciplinary series of presentations and dialogues examining Pan-Asian design within a transnational landscape.
make your fridays matter
SUBSCRIBEEnter your details to sign in
Don’t have an account?
Sign upOr you can sign in with
a single account for all
STIR platforms
All your bookmarks will be available across all your devices.
Stay STIRred
Already have an account?
Sign inOr you can sign up with
Tap on things that interests you.
Select the Conversation Category you would like to watch
Please enter your details and click submit.
Enter the 6-digit code sent at
Verification link sent to check your inbox or spam folder to complete sign up process
by Zohra Khan | Published on : Jan 08, 2020
What do you think?