Nike ISPA Link turns the spiral of fast fashion into a circle with its 'take apart' sneakers
by STIRworldMay 12, 2022
by Anmol AhujaPublished on : Nov 03, 2021
This one is surely a collaboration for the ages. Two of the brands partaking in the collaboration have formed a great part of countless teenages, quite occasionally trickling to adulthoods, and even later. Part of the reason for their universal, irrespective-of-age appeal may be seen in their brand communications. As brands dealing in two very different kinds of consumer goods, even if they may find remote correlation in a sense of ‘play’, both Nike and UNO champion the individual and individualism, and are all for healthy competition. ‘Just do it!’ meets ‘50 Years of Being Wild’ in spectacular fashion, with a resolve, a gusto that celebrates the victor with vibrancy.
Featuring a product line developed in coordination with the 2019-20 NBA Most Valuable Player, Giannis Antetokounmpo, toy company Mattel, Inc. has dropped news of this collaboration, featuring iconic Nike products doused in UNO’s signature colours. The three primary hues and green adorn the shoes in whole, creating four unicoloured, solid, chunky sneaker designs; and in conjugation, much like the ‘Wild’ cards that bear all four. Apart from the colours, the products featured in the collaboration also incorporate several other design elements from the cards, along with celebrating Giannis and his family’s love for UNO. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” stated Antetokounmpo on the high-profile collaboration. “The Nike team has done a great job bringing my ideas to life, and I think they have created something for every Nike, UNO and basketball fan in this collection,” alluding to just how universally appealing the product line is: delightful in both appearance and spirit.
The collaborative product lineup is the complete package, and anyone even remotely interested in any of the three brand images coalescing together will struggle to pick only one. Footwear may just be the headline of the whole collection, featuring Nike’s signature Zoom Freak 3 and Air Force 1 sneakers, and the Offline slip-ons, with UNO colourways and Giannis’s design. Additionally, there will be a Zoom freak 3 exclusive, members-only black colourway with an UNO 50th anniversary logo on the tongue, accompanied by wild cards across the toe.
A special edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed will outline the apparel part of the collaborative lineup. While both the footwear line and apparel capsule will be available on Nike’s official website in the coming months, UNO’s side of the ‘facelift’ will include a Giannis-branded UNO deck that will be sold on Mattel Creations and NTWRK starting November 11 this year. The same deck will also be integrated in the UNO! Mobile app, available on both Android and iOS devices November 1 through 30. Interestingly, the limited edition card deck will also feature a new rule, wherein players can “force a turnover” to steal an extra discard. On a lighter note, that might just spell further chaos for UNO games that are already sufficiently heated bouts: but then again, we all know a thing or two about UNO rules, don't we?
by Paolo Castelli May 20, 2022
Paolo Castelli enhances its opulent palette with new and refreshing outdoor and indoor furniture collections, namely Greenkiss and Ipanema.
by ABB May 09, 2022
Safdie Architects create a landmark building in China’s Yuzhong district where the Yangtze and Jialing rivers converge.
by ABK Apr 26, 2022
The collection lays bare a mindful selection of natural surfaces, materials and graphic design.
by ABB Feb 11, 2022
Architect Aaron Stevens and DPN craft independent living spaces with intelligent design and home automation technology for people with different needs and different abilities.
get regular updates SIGN UP
Don't have an account?
Sign UpOr you can join with
Already signed up?
LoginOr you can join with
Please select your profession for an enhanced experience.
Tap on things that interests you.
Select the Conversation Category you would like to watch
Please enter your details and click submit.
Comments