Envisioned with the ethos of redefining luxury, Artyk’s vision is simple: to offer visitors novel and intimate encounters with design. Avinash and Prachi Agarwal started Artyk in 2019 with the aim of bringing international design closer to home. Recently the duo unveiled their furniture gallery in the heart of Hyderabad, India, as a sprawling three-storey retail architecture by Indian practice Aamir and Hameeda Interior Designers. It presents visitors an immersive experience of contemporary design through an open layout and interior setting meant to evoke the feeling of home.

The architecture, by its distinctive facade, sports a subtle play of solid and void, texture and volume. As one walks in, one does not get the sense of being in a commercial setting. Instead, what are some particularly distinctive furniture offerings by luxury design brands from Europe and India alike come together like a curated private residence crafted through simple gestures. While the bespoke interior setting spotlights exquisite Italian craftsmanship and a meticulous attention to detail, it doesn’t feel staged. It’s like walking into an intimate gallery that balances design excellence with a personalised experience. “We want to redefine the way people engage with design by creating a space where art, craftsmanship and lifestyle converge,” the brand’s founders share on the occasion of its opening to which STIR was invited.

Set out to offer the Indian design market the intimate experience offered by European design brands such as Poltrona Frau or Lema under one roof, Artyk hopes to set itself apart as a leading destination for interior designers and enthusiasts alike. “Unlike conventional furniture showrooms, Artyk is conceived as a design destination—a place where clients can immerse themselves in stories of heritage, innovation and artistry,” the founders add.

As per Avinash and Prachi Agarwal, each artefact they’ve acquired has been carefully handpicked to ensure a balance between comfort and style, quality and accessibility. In their recently opened retail premises, there is a distinct materialisation of this philosophy. No piece of furniture or lighting design is set out in isolation. Each is curated with a cultivated eye that allows visitors to discover details they might not have otherwise noticed. On the ground floor, for instance, the brand showcases the instantly recognisable furnishings of Poltrona Frau. With one of the largest catalogues of the Italian furniture company, Artyk allows visitors to immerse themselves in the exclusive experience of carefully crafted designs. The brand’s iconic pieces—from leather armchairs and sofas, to beds, tables, desks, lamps, bookcases—are arranged thoughtfully in intimate settings. And, if you look closely, on a table, you’ll find a sculpture that adds a layer of playfulness to the arrangement. Or you might notice a brightly coloured painting hanging above a seating layout. It’s about these personal gestures more than the name of the brands on display.

On the first floor, the layout is bisected between two brands and their accompanying visual and design languages. On one hand is Lema from Italy. Sleek, minimal designs of the Italian brand offer something for visitors with an eye for modularity. On the other side of the space, LOCO Design’s emphasis on Indian craftsmanship in a contemporary language is a fitting complement. Apart from the furniture, the space is dotted with traditional artwork like Pichwai canvases and soft, elegant lighting designs from Davide Groppi, infusing a sense of warmth and the feeling of walking through an art gallery.

Speaking about the experience centre’s design, the founders share, “Each zone of our showroom is thoughtfully curated to evoke a sense of discovery, allowing clients to explore living, dining, bedroom, kitchen and outdoor concepts in a real-life setting. The integration of furniture, lighting, floor coverings and art creates an atmosphere that goes beyond retail—it feels like stepping into a living gallery.”

Building on their dedication to design excellence, the second floor, dubbed ‘Galleria Artyk’, incorporates specially curated pieces from top designers such as Pietro Franceschini, Draga and Aurel and de Sede, showcasing eclectic picks that one would otherwise not encounter in a showroom space in India. With the second floor opening out onto a terrace that offers panoramic views of the city, the space also incorporates furniture from Gandiablasco, a luxury outdoor furniture brand from Spain that is rooted in a Mediterranean lifestyle.

Currently, Artyk houses select Italian brands alongside the Spanish design brand, Gandia Blasco, and the Switzerland-based brand de Sede. Alongside these, the brand also houses more contemporary names in the Indian design ecosystem, such as Loco Design and its sister brands, Madheke and Pintark. Having spent over three years building the experience centre and ensuring that visitors can relish the craftsmanship alongside receiving a personalised service, Artyk sets itself apart as not only a one-stop shop for luxury design but a place where one can imagine good design in their homes, a sense of curated, timeless living through design.