Euroluce 2023 provokes a human centric approach to lighting
by Daria KravchukMay 04, 2023
•make your fridays matter with a well-read weekend
by Preciosa LightingPublished on : Apr 11, 2023
Preciosa Lighting, a global lighting design brand elevates the heritage of Bohemian crystal through contemporary decorative lighting designs. The company built on centuries of tradition and the unique art of master glassmakers from Crystal Valley, honours this heritage and craftsmanship by creating innovative lighting products that stand the test of time. Preciosa’s renowned craftsmanship and unique technical knowledge make it one of the world’s leading manufacturers of fine Bohemian crystal lighting. Historical and contemporary crystal lighting projects produced by Preciosa’s creative team are displayed in luxury hotels, resorts, fine dining restaurants, luxury residences, cultural institutions, yachts, cruise ships, and international airports in major cities of the world, including the USA, UK, Europe, Southeast Asia, China, and the Middle East. After adorning major projects with their lighting design, Preciosa Lighting will be welcoming visitors to Euroluce 2023 at Hall 9, Stand 9.210 from April 18 to 23, 2023, as part of Salone del Mobile 2023. Presenting its new signature design—Crystal Grid, the Czech lighting specialists will create a dynamic light installation, titled Crystal Beat, where the lighting design will collide with music to challenge viewers’ perceptions.
Owing to a specially designed technological solution that allows lighting features to react to ambient music, Crystal Beat has a three-dimensional sound system, synchronised with a spatial crystal light centrepiece, resulting in an ethereal and interactive environment. As the music plays from one part of the installation, the rhythm follows, giving the impression of “seeing” the sound. “Light and sound go hand in hand in all our installations, as they are essential to the creation of atmosphere,” shares Michael Vasku, the creative director at Preciosa.
Designed by Preciosa's creative directors Vasku and Andreas Klug, Crystal Beat features layers of light that create depth and atmosphere, while layers of music draw visitors into a genuinely immersive experience. “Crystal Beat is a truly unique experience that combines handmade crystal with architectural minimalism, translating Preciosa’s heritage into contemporary style,” adds Klug. The forthcoming exhibition at Euroluce will also mark the launch of Preciosa’s brand-new signature design—Crystal Grid. With its simple form, the design features hand-blown bubbled crystal tubes, geometrically suspended in an illuminated grid structure. The result is an artistic, modular installation that envelopes both small and large spaces with light and energy.
Preciosa has previously exhibited at the design fair and as part of the Milan Design Week with its headline installations, including Breath of Light (2018), Carousel of Light (2019), and Composition in Crystal (2022). The company’s visionary creative team maintains a long-standing mission to bring light to life and connect with people through engaging and memorable experiences. Continuing the legacy, Preciosa is set to present yet another experiential installation in Milan, Italy, playing with auditory and visual senses. "We want to create more than just beautiful lighting; our passion and vision are to connect with people, bring memorable moments, and create opportunities for people to smile,” share Vasku and Klug.
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