ZHVR Group reveals design of LOOP - an immersive sound lounge
This site uses cookies to offer you an improved and personalised experience. If you continue to browse, we will assume your consent for the same.
LEARN MORE AGREE

ZHVR Group reveals design of LOOP - an immersive sound lounge

Designed by Zaha Hadid Virtual Reality Group in partnership with L-Acoustics, LOOP has an undulating form, and will offer exceptional sound, aided by virtual reality technology.

by Jincy Iype Aug 26, 2019

With an impressive forte of marrying design and parametrics, Zaha Hadid Architects (ZHA) is known for its fully digitised, 3-dimensional design process. Enabled by the studio’s competent digital production, the Zaha Hadid Virtual Reality Group (ZHVR Group) has been collaborating with various developers - for hardware and software - to merge virtual reality (VR) technology with design and architecture, since 2014. This specialist research unit (ZHVR Group) within Zaha Hadid Architects is devoted to exploring and practising the potential of virtual reality technology, in both architecture and VR specific designs.

One such design is the result of a partnership between ZHVR Group and L-Acoustics. A global leader in premium audio, L-Acoustics Creations (within L-Acoustics) has crafted unrivalled sound technologies, for residential, cultural and experiential areas. Of their creations, ‘the Island’ was configured as a personal auditorium with a multichannel platform. Presented as the Island’s signature edition, the LOOP is an immersive sound lounge, developed as ZHVR Group’s pilot project, and marks their first collaboration with L-Acoustics Creations.

LOOP is essentially a design child of the two, incorporating the highest resolution audio of L-Acoustics’ Immersive Sound Art (L-ISA) with ZHA’s eponymous design language, and the studio’s continuing development of innovative new concepts. This is a sound lounge with an undulating, ‘looped’ body and exceptional acoustic performance, supported by virtual reality technology.

  • LOOP is inspired by natural forms and contemporary engineering | LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP is inspired by natural forms and contemporary engineering Image Credit: Courtesy of Line Creative
  • LOOP’s curvilinear geometry | LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP’s curvilinear geometry Image Credit: Courtesy of Line Creative
  • LOOP, an immersive sound lounge | LOOP| L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIRs
    LOOP, an immersive sound lounge Image Credit: Courtesy of Line Creative

Design of the LOOP Sound Lounge

Inspired by natural forms, contemporary engineering, and its characteristic geometry of curves, the LOOP’s visual immediately draws attention to the intrinsic Zaha Hadid design vocabulary and unites L-Acoustics’ sound technology effortlessly. The sound lounge seems to float above the ground, due to its accentuated lighting, which can also be controlled according to one’s use.

The LOOP conceals within its fluid form, a range of the latest advanced hardware and software, enhancing user experience. The faultless audio offers dynamic clarity and realism through 24 independent channels within the sound lounge. The incorporated L-ISA bubbles technology revisits the basics of music production, guaranteeing full playback restoration of layered, multidimensional embodiment of contemporary professional recording. Encoded in the proprietary Blu 23.1 format, BluBubbles delivers a powerful concert-level experience within a personal environment. The circular recliner allows users to experience sound from the artist’s perspective or become deeply immersed in the realistic audio while watching a film.

  • LOOP is the Island’s signature edition, presented as a personal auditorium| LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP is the Island’s signature edition, presented as a personal auditorium Image Credit: Courtesy of Line Creative
  • LOOP Sound Lounge by ZHVR Group with L-Acoustics Creations | LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP Sound Lounge by ZHVR Group with L-Acoustics Creations Image Credit: Courtesy of Line Creative
  • LOOP, an immersive sound lounge  | LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP, an immersive sound lounge Image Credit: Courtesy of Line Creative
  • LOOP Sound Lounge | LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP Sound Lounge Image Credit: Courtesy of Line Creative

The LOOP’s design process involved virtual reality workflow developed by ZHVR Group – from initial conceptual sketches, immersive modelling software, to mixed reality simulations. This allowed a comprehensive evaluation of the design’s materiality and ergonomics. At any point within its development process, all iterations, including the technological collaborator’s input, could be presented to the client as immersive, high-definition virtual reality demonstrations.

LOOP is designed to deliver the finest acoustic performance to users, with its exceptional detailing and material selection. It is available in a variety of finishes, ranging from hand-crafted wood to carbon fibre.

  • LOOP by ZHVR Group in collaboration with L-Acoustics| LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP design by ZHVR Group in collaboration with L-Acoustics Image Credit: Courtesy of Line Creative
  • LOOP by ZHVR Group in collaboration with L-Acoustics | LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP design by ZHVR Group in collaboration with L-Acoustics Image Credit: Courtesy of Line Creative
  • LOOP - Dimensions | LOOP | L-Acoustics Creations | Zaha Hadid Virtual Reality Group | STIR
    LOOP - Dimensions Image Credit: Courtesy of Line Creative

Comments

Comments Added Successfully!

About Author

Jincy Iype

Jincy Iype

Iype is a trained architect, who often indulges in writing and amateur photography. She was a cinephile and a melophile even before she knew what those words meant. She is inclined towards architecture journalism, and can usually be found curled up reading a book, or cooking for therapeutic relief.

Recommended

LOAD MORE
see more articles
236,70,157,116,127

Keep it stirring

get regular updates SIGN UP

Collaborate with us