by STIRworldApr 29, 2021
Salone del Mobile.Milano has announced Stefano Boeri as curator of their 59th edition this year, best known for his resplendent vertical forests that bloom out of his built creations. The Italian architect is also an urban planner, as well as the president of Milan Triennale. He will be assisted by a team of young, internationally renowned architects and professionals for Salone del Mobile 2021. For this “recovery edition”, the fair’s physical setting, with its spaces and thematic pathways, will be integrated with a fresh and powerful digital platform that is set to launch in June this year.
“The Board of Directors of Federlegno Arredo Eventi SpA has confirmed that it has entrusted Stefano Boeri with the task of planning the new concept and exhibition modalities for the event, which will be held from September 5 to 10, 2021, at Fiera Milano, Rho, and a number of city venues,” relays the press statement from the world’s largest design fair, part of the profits for which will go to a charitable cause.
“We are working on what will be an unmissable event in all respects, open to both professionals and the general public,” says Stefano Boeri, who was born, raised and is based in Milan, Italy. “As well as the companies' recent and most outstanding innovations, high quality design products will be displayed and available at one-off prices, responding to the desire currently being expressed by thousands of families and companies to rethink our domestic and work spaces,” Boeri adds.
Salone del Mobile this year is touted as unique in terms of format and artistic concept, planned not just for an international community of design professionals and manufacturers, but also to the public. For the first time, general visitors will have access to the fairgrounds for the entire duration of the event, apart from the opportunity to admire latest products and creations by brands and purchase their goods at exclusive prices at the Rho fairgrounds.
The event promises to present itself in a highly emotional and scenographic setting, an exhibition that represents the best of international furnishing and design scene, furniture and product companies that have cropped up over the last year and a half. “The September event will be unique and innovative and, thanks to the experience and sensitivity of the architect Stefano Boeri and the young curators working alongside him, will showcase the best of the skills and innovative powers of our companies to a national and international public,” says Claudio Feltrin, President of FederlegnoArredo, in a press statement.
“The event will provide an opportunity for visitors to explore and discover more about the current evolution in the world of furnishing and contemporary living, affirming Milan’s place as the undisputed capital of the design economy. A symbol of the recovery, around which all those who give their best will gather and honour what the Salone del Mobile.Milano has always represented. We would like to thank all the institutions that have supported and will continue to support us in this wonderful adventure,” he continues.
“The 2021 edition is confirmation, yet again, of Milan’s centrality as the global capital of creative innovation and social generosity,” concludes Boeri.