Annalisa Rosso, Maria Cristina Didero mull over the physical and digital at Supersalone
by Bianca FelicoriSep 10, 2021
•make your fridays matter with a well-read weekend
by STIRworldPublished on : Apr 29, 2021
The world’s biggest design and furniture fair held annually, Salone del Mobile, will take place as planned from September 5 - 10 this year, led by “innovation and uniqueness” at Fiera Milano Rho, Italy. The decision and released statement was put forth by unanimous vote by its organisers, and a new digital platform has been announced for the event which will be unveiled soon along with other details.
"The strong points of the trade fair, its historic and symbolic values, both current and prospective, its coherence with the programme for the relaunch of Italy’s economy under the direction of the new government, the significant all-round agreement, the expectations of both a professional and a general public in Italy and around the world were analysed," during the decision making, reveals the official statement shared on April 28, 2021.
This definitive declaration comes after weeks of tension following the fair’s president Claudio Luti handing in his resignation on April 23, 2021, and uncertainty regarding the Italian government’s support to carry it out. "The common will of purpose (…of the fair) has failed," Lutti had said, stirring fresh doubt about the fair being cancelled for the second time in a row due to the ongoing pandemic.
This 59th edition of Salone del Mobile will be an "innovative, iconic and unique" one, a 'mini' version that focuses “on promoting the companies’ latest products, technologies and projects. It will pick up ‘the threads’ of a conversation interrupted in person, whilst leaving relationships and contact with the market, professionals, clients and fans in their own right intact,” mentions the statement.
The fair aims to showcase pertinent work by international and Italian companies over the past one-and-a-half year via special thematic exhibitions and shows. “The show, open to all international and Italian exhibiting companies, will see exhibitions and thematic itineraries integrated with products and news from the last 18 months: these will dialogue with the new, unprecedented digital platform that will be presented shortly, with attention and compliance with the prevention and safety directives and ordinances envisaged for the conduct of trade fairs,” it continues.
An internationally renowned curator for the fair is yet to be announced, who will “strive to bolster links, relationships and concrete activities with the financial and social fabric that recognises the centrality and importance of the Salone del Mobile.Milano".
“We have overcome a huge challenge – providing the companies that make up the fabric of the sector, be they large or small, with the best possible showcase for promoting the finest international and Made in Italy products,” said Claudio Feltrin, President, FederlegnoArredo, the wood-furniture supply chain that promotes and organises the Salone del Mobile Milano and the Salone del Mobile. “We will now move forward, in close synergy with the City of Milan, as always. The expressions of esteem and solidarity from all the national and local institutions over the last few days are the best possible recognition of all the many entrepreneurs that have ensured that the Salone del Mobile has always been a unique and much-admired concept the world over.”
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