UNSCRIPTED: A video series of quick-witted conversations with creative innovators

A melting pot of quests, revelations and quirks, STIR presents fascinating chats with 30 leading professionals from the world of design.

by Zohra KhanPublished on : Apr 08, 2021

We seldom know what creative geniuses are made of. Einstein worked marvels even as he battled chronic illness, Beethoven revolutionised music although suffering from hearing loss, while Dali channelled the power of his inexplicable dreams and hallucinations in his work. What’s even more intriguing is that they could not fathom the workings of their mind and often needed deep probing to even scratch the surface of what lay inside. Their artistic secrets remain unknown, unscripted, and unchallenged, and their unique stories continue to inspire generations.

Seeking that beautiful mystery of creative living, STIR unravels UNSCRIPTED as an original series of quick-witted video interviews with 30 leading design professionals who give us an undiscovered peek into their lives. Narrators include prolific names from the world over, such as Job Smeets, Ron Arad, Michael Young, Nipa Doshi and Jonathan Levien (Doshi Levien), Nika Zupanc, Matteo Nunziati, Ronan Bouroullec and Roberto Palomba, among others.

Conceptualised and curated by Pramiti Madhavji (Consultant, Content Adviser, STIR), the series spans 30 weeks with a release every Sunday as designers reveal unheard and unknown nuggets from their lives, in response to 30 questions.

“I have always been intrigued by what makes Ron Arad the real Ron Arad. Or who is the real Philippe Starck…the one that’s not being the designer! And I often ask, what’s behind that smile, what’s in that creative mind: How do they live, what do they eat, what do they do when they don’t design…. With Salone del Mobile once again moved from its original April dates, missing being at the mecca of design and meeting these design gurus, through UNSCRIPTED, we keep that global spirit going through the world of design,” shares Madhavji.

With the broader idea to ‘script the unscripted’, each conversation is a melting pot of quests, revelations, quirks and tests of truth. We seek narratives that recount moments of epiphany, profound memories, disruptive experiences and eccentric habits and rituals that shape the world of people who, in turn, shape our environments.

There’s madness, there’s fun, and all one needs to do is sit back and relish some spontaneous jamming with their favourite designer. The format of the interviews allows speakers to rack their minds and share what they haven’t already. While we have put forth the craziest questions that could come to our minds, if there is something you would like to know, do share your suggestions in our comments section and we’ll do our best to get them answered.

Don’t forget to scroll to the top of this page and tap on the cover video to know more.


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