UNSCRIPTED: A video series of quick-witted conversations with creative innovators

A melting pot of quests, revelations and quirks, STIR presents fascinating chats with 30 leading professionals from the world of design.

by Zohra KhanPublished on : Apr 08, 2021

We seldom know what creative geniuses are made of. Einstein worked marvels even as he battled chronic illness, Beethoven revolutionised music although suffering from hearing loss, while Dali channelled the power of his inexplicable dreams and hallucinations in his work. What’s even more intriguing is that they could not fathom the workings of their mind and often needed deep probing to even scratch the surface of what lay inside. Their artistic secrets remain unknown, unscripted, and unchallenged, and their unique stories continue to inspire generations.

Seeking that beautiful mystery of creative living, STIR unravels UNSCRIPTED as an original series of quick-witted video interviews with 30 leading design professionals who give us an undiscovered peek into their lives. Narrators include prolific names from the world over, such as Job Smeets, Ron Arad, Michael Young, Nipa Doshi and Jonathan Levien (Doshi Levien), Nika Zupanc, Matteo Nunziati, Ronan Bouroullec and Roberto Palomba, among others.

Conceptualised and curated by Pramiti Madhavji (Consultant, Content Adviser, STIR), the series spans 30 weeks with a release every Sunday as designers reveal unheard and unknown nuggets from their lives, in response to 30 questions.

“I have always been intrigued by what makes Ron Arad the real Ron Arad. Or who is the real Philippe Starck…the one that’s not being the designer! And I often ask, what’s behind that smile, what’s in that creative mind: How do they live, what do they eat, what do they do when they don’t design…. With Salone del Mobile once again moved from its original April dates, missing being at the mecca of design and meeting these design gurus, through UNSCRIPTED, we keep that global spirit going through the world of design,” shares Madhavji.

With the broader idea to ‘script the unscripted’, each conversation is a melting pot of quests, revelations, quirks and tests of truth. We seek narratives that recount moments of epiphany, profound memories, disruptive experiences and eccentric habits and rituals that shape the world of people who, in turn, shape our environments.

There’s madness, there’s fun, and all one needs to do is sit back and relish some spontaneous jamming with their favourite designer. The format of the interviews allows speakers to rack their minds and share what they haven’t already. While we have put forth the craziest questions that could come to our minds, if there is something you would like to know, do share your suggestions in our comments section and we’ll do our best to get them answered.

Episode 1: UNSCRIPTED with Job Smeets (Studio Job)
Of Passions, Possessions and Pyjamas

Job Smeets of Studio Job, The Netherlands | UNSCRIPTED | A STIR-original video series | STIRworld
Job Smeets of Studio Job, The Netherlands Image: Courtesy of Job Smeets

The Netherlands-based sculptural artist and designer spills some beans on the creative and personal side of his life – from passions and possessions, daily rituals and yearly sojourns to growing up years and his biggest fear thus far.

Episode 2: UNSCRIPTED with Nipa Doshi and Jonathan Levien (Doshi Levien)
Creating Magic with Masala

Nipa Doshi and Jonathan Levien | Doshi Levien | Interviews | STIRworld
Nipa Doshi and Jonathan Levien Image: Delfino Almora Shots

STIR decodes the eccentricities of the duo behind London-based design studio, Doshi Levien, on UNSCRIPTED. Chatting from their studio at Columbia Road, Nipa Doshi and Jonathan Levien reveal details about their first meeting, silly things they argue about, quirks they are notorious for and sacred daily rituals that bind them in the relationship that they share.

Episode 3: UNSCRIPTED with Arianna Lelli Mami and Chiara Di Pinto (Studiopepe)
The Mexican Salsa

Arianna Lelli Mami and Chiara Di Pinto | Studiopepe | Interviews | STIRworld
Arianna Lelli Mami and Chiara Di Pinto Image: Andrea Ferrari

The founders of the Milan-based design agency, Studiopepe, open up about their quirks, alter egos and pet peeves, and recount how a mere coincidence years ago landed them where they are today.

Episode 4: UNSCRIPTED with Nika Zupanc
The Sea is Calling

Nika Zupanc with one of her iconic products, the Black Cherry Lamp | Slovenia | UNSCRIPTED | STIRworld
Nika Zupanc with one of her iconic products, the Black Cherry Lamp Image: Fulvio Grisoni, Courtesy of Nika Zupanc

The Slovenian product and interior designer for whom wilderness and silence are her best friends, gives an undiscovered peek into her life: from her passion for the woods and the sea, her love for the written word, to her breakfast routine and daily rituals.

Episode 5: UNSCRIPTED with Ron Arad
Under the Hat, Behind the Mask

Ron Arad | UNSCRIPTED with Ron Arad | Interview | STIRworld
Ron Arad Image: Asa Bruno

Legendary Israeli industrial designer, artist and architect, Ron Arad, talks about his fond memories from growing up years, his obsession with hats, cars and ping pong, and hobbies and rituals that have kept him hooked over the last many months of the global COVID-19 lockdown. The master experimenter also discusses two of his most recent projects – a bespoke suit imagined as protection blanket covering cars in the street, and artistic masks that let you wear the maniacal smile of Albert Einstein and the unsettling expression of Dali.

Episode 06: UNSCRIPTED with Roberto Palomba
The Mad Balance of Design and Stupidity

Roberto Palomba | UNSCRIPTED with Roberto Palomba | Interviews | STIRworld
Roberto Palomba Image: Massimiliano Sticca, Courtesy of Palomba Serafini Associati

The founder of Milan-based studio Palomba Serafini Associati – architect and industrial designer Roberto Palomba - takes us through his creative inspirations and daily life in this episode of UNSCRIPTED. From sharing warm stories from his childhood and memories from his student days at the architecture college of the University of Rome, he also reveals his hobbies that he is most addicted to, things he is afraid of, and how he would like to stir up the future.

Episode 07: UNSCRIPTED with Matteo Nunziati
Opulence in Paucity

Matteo Nunziati | UNSCRIPTED with Matteo Nunziati | Interviews | STIRworld
Matteo Nunziati Image: Courtesy of Matteo Nunziati

The Milan based designer and architect Matteo Nunziati sheds qualms for a candid talk on his processes and interpretation of luxury on UNSCRIPTED, musing about his early inspirations, the setting up of his eponymous studio, the city of Milan, and the value of family in his life. Over the years, Matteo Nunziati’s name and studio have become synonymous with delivering designs that spell luxury, lining prestigious projects including the Trump Towers in Pune, New Delhi, and Kolkata; Fraser Suites West Bay in Doha, Qatar; and the Radisson Blu residence in Dubai Marina. Nunziati, however, still considers luxury to be something intangible, something one feels as opposed to acquiring or owning.

Episode 08: UNSCRIPTED with Michael Young
Welding Wonders with Naivety

UNSCRIPTED with Michael Young | STIR Interviews | STIRworld
Michael Young Image: Courtesy of Michael Young Nunziati

The British industrial designer, Michael Young, recounts a whirlwind of memorable moments and unusual experiences in this episode of UNSCRIPTED. From his skinny and purple hair days in Sunderland (an old shipbuilding town in North-East England where he grew up and found himself the odd one out), his tryst with dyslexia that gifted him an escape and education in music, to carefree student days in London where he splurged on beer and lobsters and dozed off intoxicated in a friend’s cowshed, he recollects several intriguing anecdotes in the 19-minute conversation.

Episode 09: UNSCRIPTED with Luca Nichetto
Tinkering with Glassy Memories

UNSCRIPTED with Luca Nichetto | Nichetto Studio | Stockholm | STIRworld
Luca Nichetto Image: Courtesy of Nichetto Studio

From scorching glass furnaces of Murano to pleasant, sunny mornings of Stockholm, Italian designer Luca Nichetto on UNSCRIPTED (do we need to mention for landing page) recounts fond escapades from his childhood, details of his first date, and how an international basketball championship at the age of 16 gifted him ‘a dream come true' moment.

Episode 10: UNSCRIPTED with Jean-Marie Massaud
Gaia and the Gods Within

Jean-Marie Massaud | UNSCRIPTED with Jean-Marie Massaud | Interviews | STIRworld
Jean-Marie Massaud Image: Courtesy of Jean-Marie Massaud

The French designer’s obsession with white, his pious belief in nature guiding his designs, and his desire to “work on vacation” get discovered on UNSCRIPTED. Encapsulating his design odyssey, his signature quirks, and his philosophies and learnings in this short 15-minute video for STIR, Jean-Marie Massaud reminisces on the adventure he considers his life to be. Currently operating his eponymous studio remotely from an exotic location in Southern France, somewhere he can be close to his muse in nature, the mountains and the seas, the multifarious architect-designer reflects upon the current stillness in his life and what’s next for him.

Stay tuned for more episodes...

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