Ferrari ventures into the EV market with Luce, its first five-seater road car

Automotive powerhouse Ferrari has unveiled its first fully electric road car, Luce, intending to ‘light the way towards the future’ with clarity and direction. Announced on May 26, 2026, at the Vela di Calatrava – Città dello Sport venue in Rome—where Ferrari secured its first victory in the Gran Premio di Roma on the same day in 1947—the car comprises over 60 new design and performance patents, including proprietary technologies for delivering an unparalleled driving experience.

The car's complex design brief was entrusted to LoveFrom, a multidisciplinary design collective from Italy, established in 2019 by design legends Sir Jony Ive and Marc Newson. The output combines the extraordinary performance of Ferrari with bold, disruptive form and tasteful interiors that also feel luxurious, available in signature Ferrari colour variants: Azzurro la Plata, Rosso Dino, Bianco Artico, Rosso Fiammante and Giallo Luce.

"We are convinced that a company demonstrates its leadership when it has the courage to dare and to take on the challenge of new technologies. Ferrari Luce was born precisely from this challenge, offering our unprecedented vision of electrification. Never before have we offered our clients such freedom of choice. In line with our belief in technological neutrality, we are the first in the world to combine fully electric, hybrid and combustion engine architectures for sports cars," states Benedetto Vigna, CEO of Ferrari, in an official release.

The automotive design is guided by the simplification of form. Its shell extends below the belt line to the extremes of the car, while the front and rear aerodynamic wings facilitate a smooth, uninterrupted exterior. These surfaces help Luce achieve the lowest drag coefficient of any Ferrari road car to date. The four doors of the first five-seat Ferrari reveal a fluid interior shell, along with a spacious cabin made possible by integrating the battery beneath the floor and rear seats. The start-up sequence requires insertion of the Corning® Gorilla® glass key, durable and scratch-resistant, featuring the world’s first E ink display within the automotive industry.

Mechanical buttons, dials and toggles are placed alongside a high-resolution, custom-shaped OLED display encased in an aluminium frame. The three-spoke steering wheel is made from recycled materials such as aluminium, housing analogue controls and is hand-finished with anodised aluminium, glass components and a leather grip. Moreover, the overhead control panel allows the user to physically pull a component to initiate Launch Mode, which adjusts torque and stability systems to allocate extra power. Ensuring tactile design and interactions, the car reinforces the idea of driving as a deeply intuitive and engaging experience.

Developing the sound of Ferrari’s first electric vehicle demanded a unique approach, steering away from artificial production. For this, Ferrari turned to electric axles that produce and transmit sound through metal in the form of vibrations. These vibrations are then read and amplified in real time by a precision accelerometer installed in the rear of the axle housing unit. In addition to this, the car also allows the user to adjust the amount of noise produced by the car. An elastically-mounted rear subframe, a feature that is present in no other Ferrari car in this range, prioritises acoustic comfort while maintaining the same levels of handling.

Introducing a new connectivity services ecosystem through the MyFerrari Luxe app, the brand further allows customers to partially control the car remotely. Its navigation system comprises integrated Google Maps and Apple Maps with EV navigation support, monitoring the car’s performance statistics and journey reports. With the launch, Ferrari is also offering a seven-year service programme, covering all routine maintenance work, scheduled inspections and checks carried out by advanced diagnostic tools.

Accompanying the launch, speculation is already rife on legacy automotive brands stepping into the EV market at what is a crucial time for industrial resource consumption. Ferrari's Luce marks a measured, almost deliberately delayed entry into this tricky market, even as it remains to be seen how well the design, performance and most importantly, public reception fare over time.