RADO recently announced the launch of Rado True Thinline Les CouleursTM Le Corbusier, its latest collection that pays tribute to the iconic modernist architect, Le Corbusier. The pioneering Swiss watchmakers partnered with Les Couleurs Suisse, the organisation exclusively mandated by the Fondation Le Corbusier, Paris to license the great designer’s original palette of architectural colours.
Charles-Édouard Jeanneret, famously known as Le Corbusier was the first among his contemporaries who proposed the impact of colours on spaces and their influence on the psychology of people - a striking contrast to his time when colour was deemed as a mere ornament. He described the significance of colour in architecture as a means as powerful as the ground plan and section; and polychromy as the most alive thing there is.
According to his 1931 essay, Architectural Polychromy, the psychology of each person is controlled by one or more dominant colour that triggers the way one sees things. His belief later resonated in the curation of a swatch book of colours for a Swiss wallpaper company, Salubra, where he introduced 63 architectural colours – 43 purist shades in 1931 and 20 powerful and dynamic hues in 1959.
Classified in nine groups of different shades and tones, each of the 63 colours were identified by Corbusier as being eminently architectural, naturally harmonious and able to be combined in any way. It is a testament to his pioneering vision that the colours are still used today by architects and designers the world over and continue to be regarded as relevant and important.
Inspired by the nine Architectural Polychromy colours, RADO brings together a unique palette of nine watches in shades of peppy and subtle hues. Vibrant, velvety, balanced, bold, powerful, expressive, luminous, impressive and pure themed watches from the collection are crafted out of high-tech ceramic construction with a superior mono bloc case. A product of the brand’s timeless sophistication, expertise, comfort and longevity, the watches are produced in limited editions of 999 pieces per colour.
Being the exclusive watch partner of Les CouleursTM Le Corbusier, RADO enjoys credibility of being the only watchmaker to translate the exact colours from the modernist visionary palette into chic pieces of wearable art. An array of exotic hues packed with the brand's breakthrough design pays tribute to Le Corbusier who helped shape and define the modern world as we see it – in glorious technicolour. The collection is slated to be launched this year at a series of events across the globe.