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At As Safiyyah Museum & Park, X Architects mediate between reverence and commerce

Designed at the threshold of cultural preservation and rapid urban growth, the museum references geology, history and cosmology to create a global tourist destination in Medina.

by Pranjal MaheshwariPublished on : Mar 07, 2026

When Prophet Mohammed was persecuted from Mecca, he was said to have found refuge in an oasis, rich in ecology and commerce, set amongst volcanic hills and basaltic lava fields: Medina (al-Madīnah in Arabic, for ‘the city’). His arrival established the Al-Masjid al-Nabawī, the Prophet’s Mosque, turning the city into Islam’s second-holiest site and now a global hotspot for religious tourism.

Over the centuries, the city has seen widespread urban development with the Mosque as its nucleus. With Saudi Arabia’s Vision 2030 opening the city to non-Muslim visitors as well, Medina has witnessed even more rapid tourism-oriented urban development, with plazas, high-rise hotels and transport hubs popping up around the mosque and haram. Within this highly dynamic context, the As Safiyyah Museum and Park is envisioned as a cultural centre set to translate the city’s local identity into global appeal.

  • The museum stands at the threshold of deep cultural history and rapid tourism-oriented urban growth | As Safiyyah Museum & Park | X Architects | STIRworld
    The museum stands at the threshold of deep cultural history and rapid tourism-oriented urban growth Image: Fernando Guerra
  • Design of the Museum takes references from the city’s historic, religious and symbolic connotations | As Safiyyah Museum & Park | X Architects | STIRworld
    The museum's design takes references from the city’s historic, religious and symbolic connotations Image: Courtesy of X Architects
  • The As Safiyyah Museum comprises a cultural museum, hall, garden and commercial stores | As Safiyyah Museum & Park | X Architects | STIRworld
    The development comprises a cultural museum, hall, garden and commercial stores Image: Fernando Guerra

Designed by Dubai-based X Architects, the museum building is set out as a negotiation between deep cultural and religious prominence and a fairly globalised urban morphology. Situated to the south of the Prophet’s Mosque, the site faces the Bab Al-Salam, one of the main historic gates used by pilgrims. “The proximity to the Prophet’s Mosque meant that every design decision carried a deep sense of responsibility and humility,” Ahmed Al Ali, founding partner at X Architects, shares with STIR. “The museum sits within the wider sacred atmosphere of Medina, so the architecture could not be loud, iconic for its own sake or driven by commercial spectacle. At the same time, the modern pilgrim is more curious and connected than ever before; beyond prayer and religious duties, they want to understand Medina as a city, its history and its place in the story of Islam.”

  • Location of the museum in Medina city | As Safiyyah Museum & Park | X Architects | STIRworld
    Location of the museum in Medina city Image: Courtesy of X Architects
  • Floor Plans of the As Safiyyah Museum & Park | As Safiyyah Museum & Park | X Architects | STIRworld
    Floor Plans of the As Safiyyah Museum & Park Image: Courtesy of X Architects
  • West Elevation of the As Safiyyah Museum & Park | As Safiyyah Museum & Park | X Architects | STIRworld
    West Elevation of the As Safiyyah Museum & Park Image: Courtesy of X Architects
  • Section through the As Safiyyah Museum & Park | As Safiyyah Museum & Park | X Architects | STIRworld
    Section through the As Safiyyah Museum & Park Image: Courtesy of X Architects

The current 20,000 sq m complex is composed of a public garden, a cultural museum, a multi-purpose hall and commercial stores, including cafes and souvenir shops, to steer the flow of visitors. It borrows its cultural identity from Al-Safia, a former palm garden that offered respite to pilgrims amid the harsh, arid climate. “The former Safiyyah palm gardens and the memory of the inner oasis gave us an emotional and historical anchor, allowing us to translate reverence into spatial experience—shade, enclosure, water and moments of pause—rather than into literal symbolism”, Ali notes. The project uses its landscape design and architectural narrative as manifestations of reverence and memory to define a new civic hub for pilgrims, residents and tourists, along with seeking to establish Medina’s central role in the evolution of Saudi Arabia’s new economic landscape.

The development situates itself amid high-rise glass facades in the area that are increasingly redefining the traditional Islamic architectural urbanscape into a globally leaning metropolis. The architects, on account of that, decided to root the project’s materiality in its geological context formed of basaltic stone, prominent in the region. The stone is used for the floors and internal walls of the structure, while the facade design features a thick skin composed of irregular stone slabs, creating a tactile envelope characterised by deep shadows and a high thermal mass.    

  • The museum facade features layered basalt slabs referencing the historic urbanscape of Medina | As Safiyyah Museum & Park | X Architects | STIRworld
    The museum facade features layered basalt slabs referencing the historic urbanscape of Medina Image: Fernando Guerra
  • The basalt exterior is carried to the walls, floors and columns of the museum | As Safiyyah Museum & Park | X Architects | STIRworld
    The basalt exterior is carried to the walls, floors and columns of the museum Image: Fernando Guerra
  • Physical explorations of the layered texture over the facade and columns by the architecture team | As Safiyyah Museum & Park | X Architects | STIRworld
    Physical explorations of the layered texture over the facade and columns by the architecture team Image: Courtesy of X Architects

At the core of the building complex, two storeys beneath the garden, lies the museum, which narrates the story of creation from Islamic culture. Through shifts in spatial volumes, heights, light and acoustic qualities, the museum architecture divides the story of the genesis of the world and mankind into five chapters: Pre-creation, the Beginning of Creation, the History of Creation, the End of the Universe and Absolute Justice & Ultimate Mercy. The narrative is hence complemented by shifts in spatial perception—from bright and airy spaces into more contemplative and controlled environments—translating stimulating cosmological theories into physical experience.

  • The cultural museum turns Islamic Cosmology into spatial experiences | As Safiyyah Museum & Park | X Architects | STIRworld
    The cultural museum turns Islamic Cosmology into spatial experiences Image: Fernando Guerra
  • The museum space narrates the story of creation from Islamic culture | As Safiyyah Museum & Park | X Architects | STIRworld
    The museum space narrates the story of creation from Islamic culture Image: Fernando Guerra

The rest of the five-storey structure is a series of retail spaces cascading down from the rooftop through the stepped public garden, enclosed by a thick boundary wall as a buffer from the intense urban sprawl outside—a reflection of the historic character of Medina’s walled core. The design of the garden is meant to be an ode to the oasis that the city once was, lost over the last few decades to drought and development, revering the elements of water and Earth through terraces adorned with palm trees, stepped planters, courts and water basins to offer rest and respite.

  • The public garden is reminiscent of palm groves that formerly defined the land of ‘Al-Safia’ | As Safiyyah Museum & Park | X Architects | STIRworld
    The public garden is reminiscent of palm groves that formerly defined the land of Al-Safia Image: Fernando Guerra
  • The stepped planters reference the spirit of Earth, the vessel that carries seeds | As Safiyyah Museum & Park | X Architects | STIRworld
    The stepped planters reference the spirit of Earth, the vessel that carries seeds Image: Fernando Guerra

While many developments around the globe seek to balance a profoundly cultural (or culturally profound) landscape with wider appeal and commercial tourism, the dilemma often comes to be a choice between unfettered consumption and fixed reverence; between accounting for global comforts while not just introducing a new culture, but also inspiring similar reverence for it. “For us, the most important decision was to avoid adding another object to the skyline and instead choreograph a landscape that holds together mosque, city and geology,” Ali shares. The As Safiyyah Museum and Park contributes to the debate by offering a slow transition from its urban context—a walk through history, memory, shade and stone—before gently engaging the visitor with culture and commerce in varying measures. “The thick basalt wall, the introverted courtyard and the stepped oasis all work together to hold back the chaos of the street and resist the temptation of pure retail frontage. Inside, the museum tells the story of creation through spatial design rather than literal scenography,” Ali continues. “I believe these decisions create a third condition—not sacred monument, not generic retail, but a grounded civic landscape that is a negotiation between the two.”

Project Details

Name: As Safiyyah Museum & Park
Location: Medina, Saudi Arabia
Typology: Museum, Retail, F&B, Park
Client: Al Madinah Region Development Authority, Samaya Holding
Architect: X Architects
Area: 20,821 sq m
Year of Completion: 2023

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STIR STIRworld The As Safiyyah Museum & Park in Medina, Islam’s second holiest city | As Safiyyah Museum & Park | X Architects | STIRworld

At As Safiyyah Museum & Park, X Architects mediate between reverence and commerce

Designed at the threshold of cultural preservation and rapid urban growth, the museum references geology, history and cosmology to create a global tourist destination in Medina.

by Pranjal Maheshwari | Published on : Mar 07, 2026