The popular video series from ABB, Frozen Music, features innovative buildings around the world and the architects behind them. It explores building design in the context of location, impact, purpose and new technologies. The videos are published globally, and are showcased with localised subtitles in numerous languages, from Turkish to Chinese, Dutch to Spanish.
The idea to the video series sprung off during the first lockdown of the pandemic in March 2020. The task here was to find a substitute to the attendance and support of live-events for architects like festivals, conferences, and exhibitions. By presenting architectural projects and their architects in a dedicated video series, ABB shows its deep interest in architecture and strong support for the design industry. The focus is on the creative side of the project, its origin and exceptionality, but also briefly touching the complexity of incorporated technologies.
“Frozen Music has evolved from a situation in March 2020 that we would not have dreamt of just a few months before. How can we support architects during the time of lockdown and home-office? We knew right away that we have to give architects the opportunity to have their projects presented through us to a global community. This is how we made up Frozen Music. And now we are in the middle of our Second Season of Frozen Music videos, how fantastic is that?” says Katrin Foerster, ABB´s International Key Account Manager for Architects and Interior Designers, and presenter of the video series.
“Katrin and her team found a brand-new way to support the design-industry during the pandemic. We are very proud of the format “Frozen Music”. The variety of buildings and architects introduced is simply exciting and you never know what project is next, in which country it is, and which of our ABB solutions help to make these buildings eco-friendly, human-centered and safe,” shares Adalbert Neumann, Senior Vice President Head of Global Marketing and Sales Electrification - Smart Buildings; CEO Busch-Jaeger Elektro GmbH, ABB.
The videos will appeal also to planners, developers, hoteliers and everyone who is interested in good design. The title ‘Frozen Music’ comes from the inspirational phrase “architecture is frozen music”, which was made popular by authors such as Wolfgang von Goethe .
Season 1 of Frozen Music travels to the UK, Sweden, Estonia, India, Russia, Vietnam, Chile, Denmark, Turkey, Australia, Finland and Canada. Season 2 started with China and Germany. With the latest episode surprising viewers with a brilliant design of a family home on stilts, offering picturesque views of the Jungfern Lake close to Berlin.
To find out more about the videos, visit the Frozen Music webpage and sign up to ABB's newsletter for architects to not miss the next episode of Frozen Music. Sign up now